Radio Shack is on life support and will soon no longer exist in its current format. Its unfortunate that a store I grew up going to with my grandfather will soon be out of business. Its last great hurrah was its awesome Super Bowl ad that brought back its glory days from the 1980's.
Radio Shack is losing so much money that it has resorted to selling one of its most prized assets. Its customers' personal information. What is most disturbing is that despite its long stated privacy promise that "[w]e will not sell or rent your personally identifiable information to anyone at any time," this promise may be ignored in bankruptcy court.
Last year, an educational technology company ConnnectEDU tried to sell the millions of records it had accumulated on young children and the FTC stepped in and fought to require it to honor its privacy promises. My hope is that the FTC joins Texas regulators in fighting to protect Radio Shack's customers' personal information. Personally Identifiable Information is extremely valuable and its a very positive step that regulators are beginning to understand the importance of requiring companies to honor their privacy commitments to its customers or users.
I don't want data brokers to learn about all of the cool things I use to make with my late grandfather. Its none of their damn business!
Copyright 2015 by The Law Office of Bradley S. Shear, LLC All rights reserved.
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