According to its website, comScore is,"a leading Internet technology company that measures what people do as they navigate the digital world-and turns that information into insights and actions for our clients to maximize the value of their digital investments." Interestingly, according to a lawsuit comScore has recently settled it may have also put profits ahead of its users' personal privacy.
MediaPost has reported that comScore has agreed to settle a lawsuit that it violated its users' privacy for $14 million dollars. In 2011, several plaintiffs filed a class-action privacy lawsuit alleging they unknowingly installed comScore's software after downloading a free product and that the company was then able to collect data that included usernames, passwords, search
queries, credit card numbers, retail transactions, etc...
Companies that put profits ahead of privacy not only risk the safety and security of their users, they may also be slapped with lawsuits and/or regulatory investigations that may lead to multi-million dollar settlements, fines, legal fees, and other expenses. The bottom line is that some members of the digital ecosystem must learn that it pays to protect their users' privacy.
Copyright 2014 by Shear Law, LLC. All rights reserved.
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