Saturday, January 29, 2011

ALM's LegalTech New York 2011

If you are interested in new and exciting legal technology that may assist in making your practice more efficient I encourage you to attend LegalTech New York 2011. The conference will be held at the New York City Hilton from January 31-February 2nd. If you are interested in attending LegalTech New York here is the link to register and this is the link for more information on the sessions that will be offered.

[Full Disclosure: Shear on Social Media Law is part of ALM's Law.com Blog Network]

Copyright 2011 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Friday, January 28, 2011

Egypt's Social Media Revolution

As I am writing this post I am surfing the net looking for information about Egypt's Social Media Revolution. It is reminiscent of the events that took place in Iran last year during their election season. The Iranian Twitter Revolution failed to achieve its immediate goal of peaceful institutional change but it may have inspired the current Social Media Revolution in Egypt. This eventing, NBC News discussed how social media has helped fuel the protests in Egypt.

In general, for thousands of years Egypt has been ruled by one political party or group. Some of these groups have been internal while others have been foreign powers who exerted influence over Egypt's internal affairs. While researching Egypt's history, it appears that the Egyptian people have never really had the opportunity to freely choose from a pool of candidates whom they want to lead their country. Therefore, it will be interesting to see the final outcome of this situation.

The bottom line is that during times of turmoil organizations must be aware of how people are utilizing social media and they must create social media crisis management plans because social media has the potential to shape people's hearts and minds the way television has been doing so for the past 50 years. Blocking access to social media is not the answer and will only fuel the fire. Therefore, institutions and companies must be proactive and understand the political, legal, and business ramifications of social media.

To learn more about the legal, business, and political ramifications of social media you may contact me at www.shearlaw.com.

Copyright 2011 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Tuesday, January 18, 2011

NFL Teams and Executives Must Be Aware of the Legal Consequences of Their Social Media Usage

NFL teams and their executives must be very careful when utilizing social media. A few weeks ago, I reiterated why professional athletes and entertainers must exercise caution when utilizing social media. That post was in response to Baltimore Ravens Sergio Kindle's tweets about his medical condition and his subsequent DUI arrest. On January 5, 2011, John Elway started tweeting soon after he became Executive Vice President of Football Operations for the Denver Broncos based upon the recommendation of the Broncos Communications Department.

John Elway and the Denver Broncos received a tremendous amount of positive press by the national media for "conversing and engaging" with NFL fans. Sports writers and bloggers came out of the woodwork to exclaim how refreshing it was for an NFL franchise to utilize social media. It was one big love fest between members of the media and the sports blog community.

For several years, I have been predicting that professional sports will embrace social media. I am a fan of utilizing social media but as a lawyer I advise my clients of the numerous potential legal liabilities that social media may pose for users. Unfortunately, for John Elway and the Denver Broncos, Elway's social media usage may have already created some potential legal liability issues.

NFL teams and their executives should never Tweet how an interview went. On January 9th, Elway Tweeted, " Interviews with Perry Fewell and Eric Studesville went well today. We're looking forward to speaking with John Fox on Monday." Do executives from Coca-Cola or Pepsi discuss who they interviewed for high profile positions or how the interview went? No. So neither should the Denver Broncos or any other NFL team. What would happen if an NFL executive Tweeted about meeting with some, but, not every single coaching candidate and a candidate who would have complied with the Rooney Rule was not mentioned? Could this infer non-compliance with the Rooney Rule?

John Elway also Tweeted about Tim Tebow's status with the Broncos in a series of 3 tweets on January 8th which may have been in response to a report by Peter King that implied that Tebow may be traded. NFL teams must be very careful when tweeting about the status of their current, past, or potential future employees.

NFL teams and their executives may want to exercise caution when utilizing social media to ensure that they avoid any potential legal liability. Conversing and engaging with fans online may garner a lot of positive media attention but there are serious legal liability issues that users need to be aware of if they want to have a successful and non-litigious social media experience.

To learn more about the legal issues that your may affect your social media usage you may contact me at htp://www.shearlaw.com.

Copyright 2011 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Monday, January 10, 2011

Social Media Law Predictions For 2011

Reading the tea leaves and advising clients is what lawyers are paid to do. 2010 was the coming out party for social media and social media law. With the release of the movie "The Social Network" and Facebook surpassing Google in several different web traffic metrics, social media and the practice of social media law has finally come of age. In no particular order, below are some of my social media law predictions for 2011:
1. Employers will continue to grapple with where to draw the line regarding employee social media use.
2. More courts will address social media usage in their instructions to juries and there will be more e-discovery related social media matters.
3. The judicial system, bar associations, and bar counsels will work to find a common sense approach regarding how lawyers, judges, and clients may or may not interact with other other on social media.
4. Intellectual property law will be updated to better protect copyright owners.
5. The Federal Election Commission and state election boards will update their rules to address social media usage by political candidates.
6. Regulated industries such as banking and finance, pharma, etc...will continue refining their approach to regulating social media usage.
7. Federal and state governments will determine what official government social media records need to be retained.
8. Homeland Security, the CIA, FBI, NSA, U.S. Armed Forces, etc... will need re-evaluate their social media policies and determine what they allow their employees to post online.
9. Cyberbulling, Privacy, Defamation, and First Amendment issues will become further intertwined and a rational legal framework will need to be created to address these matters.
10. Social Media Credential Fraud will continue to increase as more people will try to create the perception that they are experts in their professional field due to their social media activity.

To learn more about my social media law predictions you may contact me at www.shearlaw.com.

Copyright 2011 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Wednesday, December 29, 2010

Enjoy the Holiday Season and Happy New Year!

Wishing everyone a happy and healthy holiday season along with a happy new year! May the new year bring good health, happiness, and success!

To learn more about the social media legal issues that your entity may confront in the new year you may contact me at www.shearlaw.com.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Tuesday, December 28, 2010

Professional Athletes Must Be Careful When Using Social Media

During the past two years, professional athletes have started to embrace social media. For example, active NFL players such Chad Ochocinco and Reggie Bush have more than a million Twitter followers. These two NFL players have successfully combined their on the field play with their off the field personalities to become popular on social media.

Social media offers professional athletes new and exciting ways to engage and interact with their fans. Unfortunately, social media usage by professional athletes may also cause some unforeseen problems. During this time, some NFL players have been fined for violating the NFL's social media policy because they tweeted during a game. Other players have made inappropriate comments on Twitter. For example, former Kansas City Chief Larry Johnson lost more than $300,000 in game day compensation for his Tweets that slurred homosexuals. Johnson's Tweets so enraged Chiefs fans that an online petition garnered more than 32,000 fan signatures to keep Johnson from returning to the team. In addition to lost game day compensation, Johnson may have lost possible lucrative post-career marketing opportunities in Kansas City.

Social media usage by professional athletes may also have serious legal consequences. For example, on December 22, 2010 it was reported by the Baltimore Sun that Ravens rookie Sergio Kindle expressed uncertainty about his NFL career on Twitter after he met with his doctors. Kindle has been on the reserve/non-football injury list since fracturing his skull before training camp opened earlier this year. Discussing one's medical condition is not something that should occur via social media. Less than a week after Kindle's Twitter medical update he was charged with a DUI. In addition, Kindle through an interview allegedly admitted to drinking and driving. It appears that Kindle has deleted his Twitter account within the past 48 hours of this writing.

Kindle's social media usage along with his poor judgment may end up not only harming his NFL career, it may also cause him legal trouble. A prosecutor may utilize Kindle's Tweets and his alleged interview admission regarding the DUI against him in court. Even if Kindle's attorney is able to have Kindle's blood alcohol score and/or other evidence excluded from the case, a prosecutor may still be able to utilize Kindle's Tweets before and after the alleged DUI and his alleged admissions to a reporter regarding the incident.

As more and more people utilize social media, these type of issues will drastically increase. Therefore, it is imperative to think twice before making a social media post because you never know how it may be used against you at a later date.

To learn how to protect your social media profile you may contact me at www.shearlaw.com.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Wednesday, December 22, 2010

New York Jets' Rex Ryan Needs to Take His Feet Out of His Mouth and Address Foot-Fetish Gate

The New York Jets' Rex Ryan needs to take his feet out of his mouth. Usually, when you hear the saying that someone has their foot in their mouth it means that they are saying things that are not very intelligent. However, in this instance, Ryan has figuratively put both of his feet in his mouth to intentionally avoid addressing what will become known as Foot-Fetish Gate.

According to Deadspin.com, a woman who looks very similar to Ryan's wife Michelle has been posting videos onto YouTube about feet fetishes. In addition, if you listen to one of the videos posted the voice sounds similar to Ryan's. The YouTube account ("ihavepretty feet") that originally contained these videos was so popular that YouTube allegedly terminated the account for terms of service violations.

Foot-Fetish Gate was on the Cover of today's New York Daily News. According to NJ.com, when Ryan was asked about the videos in a press conference today he stated, "This is a personal matter and I'm not going to discuss it. This is a personal matter, I hope you can respect the fact I don't want to discuss it."

Ryan should have followed the way Dave Letterman handled his social media situation when Letterman was blackmailed about his personal conduct last year. On December 2, 2009, I blogged about how well Letterman handled his social media crisis and stated that Tiger Woods should follow David Letterman's social media crisis playbook. David Letterman came out publicly very quickly on his show and admitted what had happened. Letterman's honest response made the story die very early in the news cycle with no apparent professional consequences.

In contrast, Tiger Woods for months refused to address his personal problems that became public soon after Thanksgiving 2009. Woods' handling of his social media crisis has derailed his career, cost him millions in sponsorship dollars and destroyed his marriage. The final chapter on Brett Favre's sexting scandal has not been written yet so it is too early to properly review his social media crisis response.

From the facts I have seen so far, it does not appear that Rex Ryan or his wife have engaged in any activity that could cause him legal problems. Therefore, I would advise Rex Ryan to come clean and make this a non-story quickly. Ryan may want to take a page from Hugh Grant's personal incident from 15 years ago when Grant was caught with a hooker. Grant did the talk show circuit and made light of the matter. Grant's career did not suffer because he apologized and acted sincere and audiences have embraced him ever since. If you win football games people generally don't care what you do in your spare time. Even then, the U.S. is a very forgiving country. For example, Michael Vick has resurrected his career due to his recent on the field play and his positive contributions to his surrounding community.

Since Ryan and his wife may only be guilty of poor decision making he should do a 180 as soon as possible and give a press conference that honestly addresses Foot-Fetish Gate before this weekend's NFL games begin. Nobody cares what Ryan and his wife do in their spare time as long as the Jets win. However, if the Jets lose this Sunday and don't make or go far in the playoffs Ryan and/or his wife's off the field activities may be further questioned. Personally, I can't wait to see and hear what the Chicago Bear fans will say to Ryan at this weekend's game. Are you ready for some football?

To learn how to properly handle a social media crisis you may contact me at http://www.shearlaw.com/.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Sunday, December 19, 2010

UK approves Tweeting in the Court Room During Assange Bail Hearing

You have to give credit to Julian Assange where credit is due. His name and his organization WikiLeaks strikes fear in every government and large corporation throughout the world. He has the ability to destroy international relationships and expose secrets with a simple keystroke. Due to Assange's creation, no "For Your Eyes Only" document is safe from "inquiring minds."

So far, Wikileaks' infamous document releases have been a big disappointment to me. Reading how U.S. diplomats view leaders from around the world is boring. I want WikiLeaks to release its documents on Bigfoot, the incident at Roswell, New Mexico in 1947, and its information on the Warren Commission. I want to know if Lee Harvey Oswald was the only person involved with President Kennedy's assassination.

Despite WikiLeaks major shortcomings, we can thank Assange's actions and current celebrity for a UK court's acceptance of the usage of Twitter during a court room proceeding. Howard Riddle, the Chief Magistrate presiding over Assange's bail hearing was asked and provided permission to a reporter that he could send Tweets if it is done quietly and does not disturb the court. Therefore, it appears that mircoblogging during a trial by reporters may be acceptable in the UK.

As of this writing, the US does not have a uniform rule on microblogging by reporters during trial. In a recent high profile trial in Chesire, Conn a defendant is using as part of his basis for appeal that Tweeting during trial created a "circus atmosphere." So far this argument has fallen on deaf ears. However, until there is uniformity throughout the US this argument may succeed in some jurisdictions.

In my opinion, up until this point in time,WikiLeaks' major contribution is that it has assisted a UK court in deciding that Tweeting during a judicial proceeding is acceptable. Only after WikiLeaks uploads the documents that answer all of my questions regarding Area 51, the Roswell Incident, and the Bigfoot can I truly say that it has topped its biggest accomplishment to date which is having a UK jurist determine that Tweeting during a court proceeding is acceptable.

To learn more about how your legal rights may be affected by social media usage you may contact me at www.shearlaw.com.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Saturday, December 18, 2010

How To Choose A Social Media Lawyer

Choosing a social media lawyer is difficult because there are so few bona fida social media attorneys around. You should choose a social media lawyer in the same manner that you choose a lawyer for any other matter: via due diligence. Social Media Law is like entertainment law and sports law in that there are several different areas of the law that a practitioner should understand.

Some of the areas of the law that a social media lawyer should be knowledgeable about include: Internet law, intellectual property, employment law, business law, media law, and privacy law. A social media lawyer should also know how social media may be used in other legal specialties and the business of social media. In addition, a social media lawyer must understand social media technology and how social media is utilized. A social media lawyer must not just talk the talk, he must walk the walk.

I have noticed some lawyers falsely advertising they have social media experience and some who have even fraudulently created social media credentials. Due diligence via a Google search, a review of an attorney's social media usage, and personal recommendations should enable a client to determine a lawyer's true social media knowledge. Having a blog, a Twitter account, or a Facebook or Myspace page for your practice does not mean you are a social media lawyer. It just means that you spend your spare time creating content that you want the entire world to see.

To learn more about my social media credentials I welcome you to do a Google search and review my lawyer profile. If you are in need of social media lawyer you may contact me at http://www.shearlaw.com/.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Monday, December 6, 2010

Copyright Office Has Extended Comment Dates For Sound Recordings Fixed Before 2/15/72

The Copyright Office has extended the comment and reply period for its Notice of Inquiry requesting public input for sound recordings fixed before February 15, 1972. Initial comments due in the Office of the General Counsel of the Copyright Office by January 31, 2011. Reply comments due by March 2, 2011. The Copyright Office prefers that comments be submitted electronically via www.copyright.gov. For more information check out the Federal Register notice regarding this update.

A change in the law will have significant consequences for social media usage of the content that falls under this category.

To learn how to protect and monetize your intellectual property you may contact me at http://www.shearlaw.com/.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Thursday, December 2, 2010

Does Google agree with my 1 day DMCA safe harbor definition of expeditiously?

According to the Associated Press, Google has stated that it will respond to complaints about pirated material within 24 hours after receiving notification. This announcement also states that Google will better police the sites that utilize its ad network to try to limit copyright violations. This long overdue announcement is great news for content creators.

On June 30, 2010, I stated that even though Viacom lost the initial round of the Viacom v. YouTube case, the case may be a win for copyright holders in the long run. I made my prediction because if YouTube was able to remove more than 100,000 infringing copyrighted clips within 1 business day of being notified more than three years ago, there is no reason why commercial entities shouldn't be held to this standard today.

Google's new 24 hour policy is welcome news because content creators have lost billions of dollars to intentional copyright infringement over the past ten years. Google also needs to enact this policy for trademark infringement. I am waiting for Facebook, MySpace, Twitter, etc... to agree to the same policy for not just copyright infringement but also for trademark infringement. Only after these companies actively enforce a 24 hour turnaround for intellectual property infringement may they claim they are actively protecting content creators.

I challenge Facebook, MySpace, Twitter, and every other social media company to follow Google's lead in protecting intellectual property.

To learn how to protect and monetize your intellectual property you may contact me at http://www.shearlaw.com/.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Did a Social Media "October Surprise" Derail the U.S. 2022 World Cup Bid?

There will be a tremendous amount of soul searching in the coming weeks from the U.S. soccer community regarding its failed 2022 World Cup bid. U.S. bid chairman Sunil Gulati did everything legally possible to bring the World Cup competition back to the United States. Gulati traveled all over the world and enlisted President Clinton and Oscar winner Morgan Freeman for the final presentation. Unfortunately, that was not enough. Qatar was awarded the 2022 World Cup.

After FIFA announced who would host the 2022 World Cup Gulati stated, "Can I sit here today and say these are the seven things that we would do different? No..I think we did everything we could." President Obama weighed in and stated it was the "wrong decision." As a U.S. soccer fan, I am disappointed about the outcome. However, I am not surprised.

According to ESPN, the U.S. bid "far exceeded its rivals in the areas of ticketing, media rights, licensing, hospitality and sponsorship." Having the best bid or pitch does not guarantee success. Even though there have been accusations that graft may have occurred during the bid process, the bottom line is that the U.S. will not be hosting the 2022 World Cup.

In my opinion, the latest WikiLeaks document release may have swayed the voters. In other words, Social Media may have been the cause of the U.S. not being the host of the 2022 World Cup. Some of my colleagues may think I am off my rocker and that I sound like a modern day Fox Mulder right out of the X-Files. However, during the past several days the WikiLeaks U.S. cable document release has dominated international news. This story has been on the cover of every major news publication all over the world. You had to be living in a cave without a modern day electronic device not to hear about it.

WikiLeaks is a website that relies on user generated content. According to its website it is, "a non-profit media organization dedicated to bringing important news and information to the public." On November 28, 2010, WikiLeaks made available on its website more than 250,000 secret U.S. diplomatic cables. The fact that WikiLeaks was able to obtain these secret cables in the first place demonstrates that the U.S. has a serious problem with data security that I am hoping will be resolved in the near future. However, the content inside some of the cables provides the impression that some of the U.S. State Department employees are using diplomatic cover to spy. This allegation along with many other embarrassing revelations such as how U.S. diplomats view some world leaders was not helpful to the U.S. World Cup bid.

If I was a World Cup voter from another country I may have been angry at the U.S. and may have have taken my anger out against it by voting for Qatar. I may have asked myself, "if the World Cup is held in the U.S. will my fellow countrymen and diplomats have to worry about being spied on during the competition?

It appears that WikiLeaks has been in possession of these documents for some time. Therefore, why were these documents released just a few days before the World Cup vote? Was this release an "October Surprise" that was done with the precision akin to a smart bomb? Is WikiLeaks part of a modern day SPECTRE (Special Executive for Counter Intelligence, Terrorism, Revenge and Extortion) that wreaked havoc on the world in the James Bond books and movies? The latest WikiLeaks document release is extremely politically damaging and it appears that it was intentionally timed to inflict maximum political and economic damage on the United States. Why else were the documents released over Thanksgiving weekend just before the World Cup vote?

To learn more about these issues you may contact me at http://www.shearlaw.com/.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved

Sunday, November 14, 2010

USPTO's Inquiry on Copyright Policy in the Internet Economy Comments Due on 11/19/10

The U.S. Department of Commerce's Internet Policy Task Force is reviewing how copyright law should evolve to balance the needs of content creators and users in the Social Media Age. Since the original Napster came on the scene in 1999, copyright protection has become more difficult for rights holders. Napster's technology created the first widely distributed peer to peer file sharing system that enabled its users to easily share MP3 files. Napster and its progeny such as Limewire (which was shut down a few weeks ago) allowed consumers to download/share music for free. If you were an artist, content creator, or content owner such as a musician, publishing house, record label, movie studio, author, etc... peer to peer file sharing changed your business model almost overnight and made it more difficult to profit from your copyrighted work.

Therefore, those parties that are interested in affecting government policy on copyright protection in the Social Media Age have until November 19, 2010 to file comments about how copyright law should evolve. To file comments electronically you may e-mail them to: copyrightnoi-2010@ntia.doc.gov.

To learn more about copyright protection in the Social Media Age you may contact me at http://www.shearlaw.com/.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved

Monday, November 8, 2010

ALM Has Relaunced Law.com

I encourage my readers to check out ALM's relaunched Law.com website. The updated site is easier to navigate and has an enhanced content offering. In particular, the site contains more articles and information from ALM's newspapers, magazines, newsletters, etc.. and from sources outside the ALM family. The Legal Blog Watch is now located under the News heading on the far left of the menu on Law.com's home page. The streamlined look is also more aesthetically pleasing than before. If you have any suggestions that you want me to pass along to the team involved with the relaunch please let me know.

[Full Disclosure: Shear on Social Media Law is syndicated by ALM's Law.com Blog Network]

Thursday, November 4, 2010

Will The FEC Regulate Social Media For the 2012 Election Cycle?

The Federal Election Commission (FEC) may need to regulate the use of social media for the 2012 election cycle. As I have repeated time and time again, I am not in favor of the government regulating every nook and cranny of our existance. However, this is not 1999 and we are no longer in the Internet Age. We are in the Social Media Age.

The Internet Age was about emailing and surfing the web. The Social Media Age is about conversation, engagement, and user generated content. Think Facebook, MySpace, Twitter,YouTube, and Foursquare for starters.

Under the FEC's October 2006 Special Notices on Political Ads and Soliticitations, public communications are:
•Broadcast, cable or satellite transmission;
•Newspaper;
•Magazine;
•Outdoor advertising facility (e.g., billboard);
•Mass mailing (defined as more than 500 pieces of mail matter of an identical or substantially similar nature within any 30-day period);
•Telephone banks (defined as more than 500 telephone calls of an identical or substantially similar nature within any 30-day period); or
•Any other general public political advertising. General public political advertising does not include Internet ads, except for communications placed for a fee on another person’s web site

Even though the FEC Internet and Communications Activity regulations were updated in June 2007 and appear to cover most Internet activity due to the language, "and any other form of communication distributed over the Internet", they were created before the widespread use of social media for political campaigns. (See page 64 of the Final Rules and Explanation and Justification for the Internet Communications Rulemaking). Therefore, I believe the time is right for the regulations to be updated again to reflect changes in technology. As the 2008 Presidential Election first demonstrated, social media has the power to elect a President and change the course of history due to its viral nature.

Until the widespread use of the Internet in the U.S. in the late 1990's, people obtained most of their information from television and print. In my opinion, some people already obtain most of their information from social media and this number will increase in the future. Since television, radio, and print election advertising generally has some type of disclosure requirement, I do not believe it would be burdensome to require disclosure requirements for a federal candidate's official campaign social media pages and accounts since social media is being used to advertise to potential voters. This requirement would ensure that voters know that a social media account is the actual candidate's and not a fake page. I am not in favor of the FEC creating new guidelines that may hamper free speech or make it economically burdensome or administratively difficult for candidates to utilize social media.

Earlier this year, the State of Maryland created model social media election regulations that may be easily adopted by other states for state elections and by the FEC for federal elections. I assisted the State of Maryland in drafting these regulations and input was received from Facebook, Yahoo!, AOL, and Google. Since Maryland's regulations received input from the social media industry and a social media lawyer, the final regulations were passed with near unanimous support.

In my opinion, social media will never replace personal candidate-voter interaction. However, social media adds another method to connect with voters that print and television communication does not. Therefore, due to the growing usage of social media the FEC should create social media election regulations based upon Maryland's model for the 2012 campaign cycle. I would be happy to provide assistance to the FEC when they are ready to draft federal social media election regulations.

To learn how to properly utilize social media for state and/or federal elections you may contact me at http://www.shearlaw.com/.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.