NFL Star Files Twitter Lawsuit Against ESPN

According to The New York Post, New York Giants star Jason Pierre-Paul has filed a lawsuit against ESPN and one its reporters, Adam Schefter, for Tweeting a photo of his medical records.  Last July 4th, Pierre-Paul was involved in a fireworks accident that severely damaged one of his hands and the incident created a feeding frenzy among the media to determine the extent of Pierre-Paul's injuries.  

Under the Health Insurance Portability and Accountability Act (HIPAA), the hospital and its employees owed a duty of medical privacy to Pierre-Paul.  The media is not a covered entity under HIPAA so it doesn't apply to ESPN or Schefter.  It has been reported that the hospital that treated Pierre-Paul has already settled with him most likely because it had the most to lose if the matter went to trial since it was a covered entity under HIPAA.

While HIPAA doesn't cover ESPN/Adam Schefter's actions, Pierre-Paul may have an actionable claim under Florida state law or common law. If ESPN/Adam Schefter contacted me before posting Pierre-Paul's medical records on Twitter, I would have advised against Tweeting out the photo or posting it online on another platform due to potential legal liability. While its too soon to speculate on how Florida state law or common law may affect the outcome of this case, it should make people think long and hard before they post the medical records of others online without expressed written consent.    

I have previously written about ESPN's corporate social media policy that covers its reporters here and here.  The bottom line is that professional sports teams, athletes, and those that work in the sports field need to become better educated about the legal implications of their actions whenever they utilize digital platforms. One wrong post or action/inaction that leads to a digital post may create millions of dollars in legal liability.  

Copyright 2016 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

ESPN's New Social Media Policy Weakness Demonstrated By Peyton Manning Injury Story

ESPN's updated Social Media Policy went into effect approximately two weeks ago without much attention. On August 26, 2011, a few days after ESPN's new rules were implemented I stated,

During the last several years, many major news stories have been reported first on Twitter. Some of these stories include: the 2008 Mumbai terrorist attacks, the 2009 Hudson River plane crash, and the death of Osama Bin Laden. During the NFL lockout earlier this year, sports reporters regularly posted breaking news updates on Twitter and then followed them up by more in depth articles at a later time.

Therefore, unless ESPN eliminates its "Do not break news on Twitter" guidelines, ESPN's reporters will risk other news outlets breaking news before ESPN has the ability to do so. The leaders of ESPN may want to rethink their new policy because as it stands it only hurts its ability to compete in the Social Media Age."

On September 4, 2011, John Michael Vincent of ESPN 1070 the Fan in Indianapolis tweeted, "Been told by multi sources that QB P Manning needs a 2nd neck procedure. Will remain out indefinitely.Called #colts and waiting on response."

This was a great scoop that sent the media and NFL fans into a frenzy trying to obtain official confirmation from the Indianapolis Colts about Peyton Manning's status for the season. Indianapolis was forced to issue a statement within 24 hours of Mr. Vincent's Tweet to discuss the matter. Fortunately for ESPN, Mr. Vincent works for them and ESPN as an organization may be credited for this breaking news.

What if Mr. Vincent waited until his radio show to discuss this breaking news and another reporter from a competing organization or a random social media user broke the story first because ESPN wants its talent to discuss breaking news on their platforms before using social media to disseminate information? A scoop like this does not happen every day and this is why ESPN must reevaluate its online policies to better reflect the reality of the Social Media Age.

To learn how your organization may create a Social Media Policy that does not harm your brand or bottom line you may contact me at www.shearlaw.com.

Copyright 2011 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Will Tweets Destroy the NFL and NFLPA CBA Negotiations?

The NFL's collective bargaining agreement is set to expire tonight at 11.59 p.m. There has already been two previous extensions and it is unknown whether another extension or a break-down in the negotiations will occur.

Both sides are entrenched in their positions and are doing everything they can to win the hearts and minds of the fans of the NFL. However, one thing that is troubling is that last night both sides fanned the flames via Twitter. George Cohen, the federal mediator who is working with the NFL and NFLPA to resolve their differences had previously asked the parties to keep quiet about the negotiations. For most of the past two weeks both sides appeared to follow Cohen's request until last night.

One of my favorite negotiating books is called, "The Power of Nice" and it is written by highly respected Sports Agent/Attorney Ronald M. Shapiro. On page 39 of the book, Shapiro discusses how the confidentiality of the Camp David Peace process worked to benefit both Egypt and Israel in reaching a long-term peach agreement that has lasted for more than 30 years. Shapiro contrasted the Camp David negotiations with the failed mediation for the 1994-1995 Major League Baseball labor dispute. Shapiro states, "knowing that what was said would go no further-enabled discussions to take place that could never have occurred in a public forum." The baseball mediation blew up when neither side could trust each other to keep confidences.

Therefore, I recommend that both sides impose a Twitter Gag Order before the situation totally breaks down. Going back and forth on Twitter like school children is not professional. Some of the Tweets I have read may make great entertainment but the goal of a Tweet should be to bridge the communication gap and not burn a bridge.

To learn how to negotiate in the social media age you may contact me at www.shearlaw.com.

Copyright 2011 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

NFL Teams and Executives Must Be Aware of the Legal Consequences of Their Social Media Usage

NFL teams and their executives must be very careful when utilizing social media. A few weeks ago, I reiterated why professional athletes and entertainers must exercise caution when utilizing social media. That post was in response to Baltimore Ravens Sergio Kindle's tweets about his medical condition and his subsequent DUI arrest. On January 5, 2011, John Elway started tweeting soon after he became Executive Vice President of Football Operations for the Denver Broncos based upon the recommendation of the Broncos Communications Department.

John Elway and the Denver Broncos received a tremendous amount of positive press by the national media for "conversing and engaging" with NFL fans. Sports writers and bloggers came out of the woodwork to exclaim how refreshing it was for an NFL franchise to utilize social media. It was one big love fest between members of the media and the sports blog community.

For several years, I have been predicting that professional sports will embrace social media. I am a fan of utilizing social media but as a lawyer I advise my clients of the numerous potential legal liabilities that social media may pose for users. Unfortunately, for John Elway and the Denver Broncos, Elway's social media usage may have already created some potential legal liability issues.

NFL teams and their executives should never Tweet how an interview went. On January 9th, Elway Tweeted, " Interviews with Perry Fewell and Eric Studesville went well today. We're looking forward to speaking with John Fox on Monday." Do executives from Coca-Cola or Pepsi discuss who they interviewed for high profile positions or how the interview went? No. So neither should the Denver Broncos or any other NFL team. What would happen if an NFL executive Tweeted about meeting with some, but, not every single coaching candidate and a candidate who would have complied with the Rooney Rule was not mentioned? Could this infer non-compliance with the Rooney Rule?

John Elway also Tweeted about Tim Tebow's status with the Broncos in a series of 3 tweets on January 8th which may have been in response to a report by Peter King that implied that Tebow may be traded. NFL teams must be very careful when tweeting about the status of their current, past, or potential future employees.

NFL teams and their executives may want to exercise caution when utilizing social media to ensure that they avoid any potential legal liability. Conversing and engaging with fans online may garner a lot of positive media attention but there are serious legal liability issues that users need to be aware of if they want to have a successful and non-litigious social media experience.

To learn more about the legal issues that your may affect your social media usage you may contact me at htp://www.shearlaw.com.

Copyright 2011 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Professional Athletes Must Be Careful When Using Social Media

During the past two years, professional athletes have started to embrace social media. For example, active NFL players such Chad Ochocinco and Reggie Bush have more than a million Twitter followers. These two NFL players have successfully combined their on the field play with their off the field personalities to become popular on social media.

Social media offers professional athletes new and exciting ways to engage and interact with their fans. Unfortunately, social media usage by professional athletes may also cause some unforeseen problems. During this time, some NFL players have been fined for violating the NFL's social media policy because they tweeted during a game. Other players have made inappropriate comments on Twitter. For example, former Kansas City Chief Larry Johnson lost more than $300,000 in game day compensation for his Tweets that slurred homosexuals. Johnson's Tweets so enraged Chiefs fans that an online petition garnered more than 32,000 fan signatures to keep Johnson from returning to the team. In addition to lost game day compensation, Johnson may have lost possible lucrative post-career marketing opportunities in Kansas City.

Social media usage by professional athletes may also have serious legal consequences. For example, on December 22, 2010 it was reported by the Baltimore Sun that Ravens rookie Sergio Kindle expressed uncertainty about his NFL career on Twitter after he met with his doctors. Kindle has been on the reserve/non-football injury list since fracturing his skull before training camp opened earlier this year. Discussing one's medical condition is not something that should occur via social media. Less than a week after Kindle's Twitter medical update he was charged with a DUI. In addition, Kindle through an interview allegedly admitted to drinking and driving. It appears that Kindle has deleted his Twitter account within the past 48 hours of this writing.

Kindle's social media usage along with his poor judgment may end up not only harming his NFL career, it may also cause him legal trouble. A prosecutor may utilize Kindle's Tweets and his alleged interview admission regarding the DUI against him in court. Even if Kindle's attorney is able to have Kindle's blood alcohol score and/or other evidence excluded from the case, a prosecutor may still be able to utilize Kindle's Tweets before and after the alleged DUI and his alleged admissions to a reporter regarding the incident.

As more and more people utilize social media, these type of issues will drastically increase. Therefore, it is imperative to think twice before making a social media post because you never know how it may be used against you at a later date.

To learn how to protect your social media profile you may contact me at www.shearlaw.com.

Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

NFL Fights Over Access To College Game Day Content

The NFL is currently in a standoff with the company that video records college football games for eight conferences and then delivers it digitally to the NFL. The content is primarily utilized by the NFL's College Advisory Committee to form an official opinion on college juniors who are thinking about entering the NFL draft before their college eligibility is exhausted. The College Advisory Committee acts as another source for potential early entrants to the NFL draft because without this committee prospects would only be able to obtain information about their possible draft prospects from sports agents and their college football coaches.

The company that creates the content and then delivers it to the NFL, XOS Technologies, has reportedly made a mulit-million dollar rights fee request on behalf of the college football conferences it works with to the NFL for content that was previously delivered free. The College Advisory Committee is made up of participants from each NFL team and it provides a draft opinion of college underclassmen. This arrangement has provided college juniors an opinion that is not biased by the opposing interests that sports agents and college coaches inherently possess. The analysis that the College Advisory Committee provides is mutually beneficially to both the NFL and to underclassmen. Potential draft prospects are able to obtain a professional opinion about their readiness for the NFL while the NFL has been able to scout potential draft picks with free access to game day tapes.

From a legal and business perspective, there are several issues that need to be determined. What is the monetary value of the game tapes to the NFL? Who owns the rights to these game day tapes? Does the conference own the game day content or do the two schools who play the game own the rights? If the content is used for purposes other than talent evaluation, such as for entertainment or analysis on the NFL Network, what is the value of this use? If a college underclassman would like to obtain the game day tapes and post clips on a social media website to promote himself can the player also obtain the rights for this use? How much is the College Advisory Committee's talent evaluation services worth to college football programs and their players?

These questions need to be answered sooner rather than later because there is a high probability that a larger number of juniors than usual will declare themselves available for the upcoming NFL draft due to the possibility that a new NFL Collective Bargaining Agreement that is in the initial stages of negotiation may put some type of cap on rookie salaries.

In my opinion, the NFL should pay some type of fee for the game day tapes depending on the type of rights that are granted. Since NFL teams pay tens of millions of dollars to top draft picks, game day tapes are very valuable in the evaluation process. I do not believe it would be practical to charge potential draftees for an independent evaluation because most likely they could not afford the cost of the review. However, I think some type of deal should be worked out that would allow a player to obtain game day content that would allow them to directly promote themselves on social media websites.

Copyright 2009 by the Law Office of Bradley S. Shear, LLC. All rights reserved.