Social Media Reputation, Employee Complaints, the NLRB, and Chipotle

The National Labor Relations Board recently upheld a decision by an administrative law judge against Chipotle that ruled the company violated an employee's right to complain about his job when it required him delete tweets that were critical of the company and then subsequently fired him.  

The employee deleted some personal tweets after Chipotle's national social-media strategist saw them in January 2015. According to The New York Daily News, one of the offending posts stated: 

@ChipotleTweets, nothing is free, only cheap #labor.  Crew members make only $8.50hr how much is that steak bowl really?

How did Chipotle's national social media strategist identify that the Twitter account that had the offending Tweets came from one of its employees?  Did the employee identify himself as such? Why would the social media strategist think this tweet or group of tweets was so offending that it needed to ensure that the Tweets were deleted?  Did the social media strategist realize that his/her actions had the potential to create a social media crisis? 

Chipotle's social media strategist's actions led to tremendous legal bills for the company and numerous negative articles about the company's social media policy. One take away is that too many "social media experts" do not understand how to properly draft, implement or follow corporate social media policies.  

Many "social media experts" have never had the proper training on how to handle this type of situation and how to avoid a social media crisis.  In this case, the best path forward after seeing one or more negative tweets would have been to ignore it/them.  It would have saved the company tens if not hundreds of thousands of dollars in legal and other related costs.

Copyright 2016 by Bradley S. Shear, Esq. All rights reserved.   

Online Reputation, Snapchat, Draymond Green, and Penis Pics

According to Webster's online dictionary, reputation is: "the common opinion that people have about someone or something."  One's reputation may be a mix of how you conduct yourself at home, at work, at the gym, at your place of worship, online, etc...

Over the weekend, NBA star Draymond Green accidentally posted a photo of his penis on social media platform Snapchat.  He initially claimed on Twitter that his account was hacked; however, he soon apologized and admitted to the mistake.  Green stated that he meant to send the photo as a private message but hit the wrong button.  

While the incident appears to be short lived, it was a distraction that didn't need to happen.  In addition to being a member of the Golden State Warriors of the NBA, he is also a member of Team USA's basketball team and is representing our country at the Rio Olympics later this week.  If this incident occurred during the Olympic games it may have become a much bigger deal.          

In general, unless you need to send a photo of your private parts to the doctor because of a medical condition you should not be taking photos of yourself naked or of others.  I have heard too many horror stories from too many clients about how they wanted to impress a significant other(s) so they sent naked photos of themselves only later to regret it.    

Kim Kardashian's sex tape success was an aberration in the naked fame game.  Her father had been famous for being friends with O.J. Simpson, and her mother's 2nd husband was Bruce (now Caitlyn) Jenner who was one of the most famous athletes of the 1970's.  So she had a well thought out game plan on how to create and capitalize on getting naked in front of a camera.  In contrast, there are countless stories of others whose lives were destroyed because of naked images of themselves were published for the world to see.  

Protecting your privacy is paramount in protecting your reputation. Therefore, its imperative to understand how to protect yourself from a digital mistake in the Social Media Age.  

Copyright 2016 by Bradley S. Shear, Esq. All rights reserved.    

Online Reputation: Will Miss Teen USA Lose Her Crown Over Tweets?

The Miss Teen USA pageant is currently in the middle of a social media crisis.  According to CNN, soon after Karlie Hay won the pageant on Saturday night it was uncovered that in 2013 and 2014 she had made multiple posts on Twitter that used a racial slur towards African-Americans.

Ms. Hay quickly apologized when asked about the racial slurs on her Twitter account and subsequently made her Twitter account private.  While this is a good initial response, it is too soon to determine if this will be enough to avoid a forced resignation.  

As of this writing, the pageant is still behind Ms. Hay.  However, I don't want to speculate what the pageant organizers will do if there is a groundswell of pressure to strip Ms. Hay of her title that was not anticipated. When I advise clients about similar issues there are many factors at play.  Legal, financial, and reputation issues are intertwined in the Social Media Age so organizations generally don't have a lot of time to make a decision.

Over the years, there have been several instances where a pageant winner was forced to resign after winning. The most famous occurred in 1984, when Vanessa Williams resigned as Miss America for posing nude before she was crowned Ms. America. According to Time Magazine, Ms. Williams was given the impression the photos would be in silhouette form and she would not be identifiable. Unfortunately, Ms. Williams signed a model release which enabled the photographer to do whatever he wanted with the photos which included selling them to Penthouse Magazine.

Old Facebook posts and Tweets are regularly held against students when applying to schools and job applicants when applying for employment. The bottom line is that you must be careful about how you carry yourself in both the physical and digital world to ensure that you don't harm your reputation and the reputation of others.     

Copyright 2016 by Bradley S. Shear, Esq. All rights reserved.

Cheating Website Ashley Madison Investigated By FTC

Last year, the website Ashley Madison was hacked and the personal information of its users was uploaded online.  This wasn't just any website, it was one that catered to people looking to cheat on their significant other.  Subsequently, the company's CEO resigned and its revenues drastically decreased.  

Soon after the hack was reported, I stated that "it would not surprise me if the FTC became involved in the matter". It appears that the FTC has decided to investigate the company because according to Reuters it has opened an investigation into Ashley Madison's creation of fake female profiles or fembots to increase user engagement with its male customers.  Hiring companies that specialize in creating misleading daily active users (DAU's) or other metrics is such a common phenomena that on the season finale of HBO's Silicon Valley this issue became what appears to be an integral part of the series moving forward.  

There is a tremendous amount of fraud online because it is very difficult for perpetrators to be exposed and held accountable for their actions. The digital space is teaming with not just unethical companies but also "self described experts" that intentionally mislead others about their background and service offerings to build their reputation. 

While its too early to speculate on the focus of the FTC investigation, this should be a wake up call regarding trusting companies or "self described online experts" with your organizations' sensitive data.  

Copyright 2016 by Bradley S. Shear, Esq. All rights reserved. 

Reputation Update: Florida Prosecutor Fired Over Facebook Comments

Last week, I wrote that Florida Assistant State Attorney Kenneth Lewis was suspended for posting online inflammatory messages about the city of Orlando in wake of the tragic nightclub terrorist attack.  Instead of being provided the opportunity to continue as a prosecutor he has been fired.

At the time of his suspension, his office stated, "Mr. Lewis violated the SAO9 social media policy. The social media policy was adopted and implemented on February 20, 2015, as part of SAO9’s code of conduct. Every employee is required to sign the policy. Failure to comply can result in discipline up to and including termination."  

Yesterday, the State's Attorney stated, "Whether you [Mr. Lewis] intended to convey that all those who attend nightclubs are animals (the zoo reference) or whether the reference to 'debauchery' was meant to express some objection to the lifestyle choices of those who attended this club, we will never know. I cannot believe that a man of your intelligence would not realize that your comment could bear that interpretation.....I can no longer defend you as a prosecutor free of bias. Therefore the recommendation of termination is also upheld. You shall remain on suspension until June 30, 2016 at which time your employment with this office will be terminated."  

The bottom line is just because you have the ability to post an opinion on Facebook doesn't mean that its a good idea to do so.  Therefore, the next time you hear a self styled social media expert/guru/ninja, etc... state how important it is to "be authentic" or "share more" online you know that that person doesn't know the first thing about social media, reputation, or the law.

Copyright 2016 by Bradley S. Shear, Esq. All rights reserved.