10 tips to determine if a sports social media consultant is a fraud

In the past couple of years, multiple consulting companies have suddenly appeared on the scene to claim they are sports social media experts, gurus, leaders, trainers, etc... These firms are pitching colleges and universities to hire them to monitor their student-athletes' Tweets, Facebook posts, YouTube videos, and/or to "educate" student-athletes, coaches, administrators, etc... about social media matters.

To claim one is a sports social media consultant the barrier to entry is very low. From looking at the lack of credentials from most of those selling themselves as social media experts it appears that the only tools needed are: Internet and phone access, and a Slideshare account. With these three things you can create a free or low cost website and/or a free blog, open a free Twitter account, and create social media presentations based upon the work of others. Some of these "self anointed social media experts" may also buy a software package or create an application to track the online activities of student-athletes that may create tremendous legal problems for the schools that utilize these programs.

The Tweets, blog posts, and presentations of these self-called experts may appear to indicate that these consultants are the real McCoy. However, once due diligence is performed on these "social media experts" it becomes evident that almost none of them have any bona fide credentials or knowledge that demonstrates they should be advising NCAA schools, student-athletes, coaches, administrators, etc... on social media and/or any issues pertaining to college athletics.

To ensure that NCAA schools do not fall victim to these self-anointed experts who do not have the best interests of schools, athletic departments, and student-athletes in mind, below is a list of characteristics to help determine if a self described NCAA social media consultant, expert, guru, trainer, leader, etc... is a fraud:

1) The consultant advises schools to buy his social media monitoring software to track and/or archive student-athletes' password and/or non-password protected online activity.

2) The consultant advises schools to request or require students to register their social media user names and/or passwords with athletic departments and/or third parties.

3) The consultant advises schools to request or require that student-athletes Facebook Friend schools and/or third parties.

4) The consultant has no verifiable professional social media and/or sports experience before starting his sports social media consulting company.

5) The consultant incorrectly predicted how the NCAA's social media monitoring allegation against the University of North Carolina would be resolved.

6) The consultant follows more people on his professional Twitter account than are following him back.

7) The consultant's social media credentials appear too good to be true which may indicate social media credential fraud.

8) The consultant claims that schools that utilize his social media monitoring program will not be violating any current/future laws or creating the potential for tremendous legal liability.

9) The consultant has no verifiable professional social media experience prior to 2011.

10) The consultant has public Twitter conversations that may be better suited via direct message and/or another more discreet format.

If a social media consultant approaches an NCAA institution and has more than one of these characteristics it most likely indicates that the consultant is not the expert, leader, guru, etc... that he claims to be but a fraud whose advice may put the safety of a university and/or its students at risk and may create tremendous legal liability for universities, coaches, athletic department administrators, and/or student-athletes.

To learn more about these issues you may contact me at www.shearlaw.com.

Copyright 2012 by the Law Office of Bradley S. Shear, LLC All rights reserved.

The NCAA, Social Media Monitoring, Censorship, the First Amendment, the Supreme Court, and Video Games

Last week, the NCAA may have created a major legal liability quagmire for its member institutions when it alleged that the University of North Carolina failed to monitor the social media activity of its football players.

Social Media/Social Networking Monitoring may lead to Social Media Censorship. Social Media Censorship by NCAA institutions may be gaining acceptance in some schools. According to the Washington Post, the University of Maryland (UMD) may be actively monitoring and regulating the speech of the members of its football team. It appears that UMD is monitoring defensive lineman A.J. Francis' Twitter account. Does Maryland require all of its athletes to turn over their social media account names to their compliance staff? Or, is it only the men's football team?

Could there be a Title IX or a 14th Amendment Equal Protection clause violation if Maryland is only monitoring the men's football team and not treating other teams and/or genders equally? Are only a few athletes of the men's football team being singled out? How did Maryland obtain A.J. Francis' Twitter account information? Did Maryland's compliance department require A.J. Francis to provide it his social media account user names in order to continue to be on the football team and/or receive academic aid?

According to the Clarion Ledger, University of Mississippi signee C.J. Johnson deleted his personal Twitter account after speaking with the Ole Miss athletic department staff. Ole Miss has publicly stated that it did not force C.J. Johnson to close his Twitter account. C.J. Johnson's Twitter activity may be objectionable to some people and it may be best for him to stop tweeting for the time being; however, what if a school gives a student an ultimatum: stop your social media activity or lose your scholarship and/or be kicked out of school?

What if the University of Maryland told Larry David (Seinfeld Co-Creator), Jim Henson (Creator of the Muppets), David Simon (Co-Writer of The Wire), Sergey Brin (Co-Founder Google), Steny Hoyer (Former House Majority Leader), Carl Bernstein (Former Washington Post Watergate Journalist), etc... or the University of Mississippi told William Faulkner (Author), John Grisham (Author), Sheppard Smith (Host of the Fox Report), Gerald McRaney (Actor), and Bill Parsons (Director of NASA's John F. Kennedy Space Center) that they should stop publicly expressing their personal and/or political views while they attended their respective schools? If a public college and/or university starts regulating what its student-athletes express on social media what will stop it from trying to regulate what other members of the student body state online?

The NCAA 2010-2011 Division I Manual does not appear to discuss Social Media/Social Networking Monitoring and/or censorship so I am not sure how public schools thinks that it is acceptable to monitor and then censor its student-athletes.

In Brown v. Entertainment Merchants Association, the Supreme Court in a 7-2 majority recently ruled that "disgust is not a valid basis for restricting expression." Justice Scalia wrote, "[l]ike the protected books, plays and movies that preceded them, video games communicate ideas — and even social messages — through many familiar literary devices (such as characters, dialogue, plot and music) and through features distinctive to the medium (such as the player’s interaction with the virtual world)....That suffices to confer First Amendment protection.” Since video games are now constitutionally protected forms of expressive behavior will the First Amendment protect most types of social media activity no matter how offensive unless they defame and/or violate other areas of the law?

Any school that deploys a social media monitoring service to monitor its student-athletes may want to reevaluate their policy. Colleges and universities that utilize social media monitoring and receive government funding may also be creating further unanticipated legal issues. As I have stated over and over, academic institutions should be educating their students about social media and not monitoring and censoring them.

To learn more about these issues you may contact me at http://shearlaw.com.

Copyright 2011 by the Law Office of Bradley S. Shear, LLC. All rights reserved.