NFL Draft Social Media Lessons For NCAA Schools & Student-Athletes

The 2016 NFL draft demonstrated why people need to become more educated about social media, digital privacy, reputation, and the law. Since starting this blog in 2009, I have been warning the public about the dangers associated with digital technologies and social media and how to protect yourself from becoming a star in a viral social media pr crisis.

Several minutes before the NFL draft started on Thursday, a video was posted on NFL prospect Laremy Tunsil's personal Twitter account that allegedly showed him wearing a gas mask and taking bong hits.  

While Mr. Tunsil is not the first college student who has admitted to trying drugs or drinking too much (i.e. President's Clinton, Bush, and Obama), he is the first to have had this information go viral right before he was expected to be drafted and earn millions of dollars.

This video allegedly cost Tunsil approximately $13 million dollars in salary and his agent $390,000 in fees.  It may have even destroyed Tunsil's marketability as a celebrity spokes person which could have earned him millions more and his agents hundreds of thousands of dollars in commission. This matter will go down as one of the most expensive digital mistake's on record.

This wasn't the only digital evidence of Mr. Tunsil's activities in college.  A short time after the bong video was posted, a text message exchange appeared on Mr. Tunsil's personal Instagram account that appears to demonstrate that his college program (University of Mississippi) was paying for some of his personal expenses which is an NCAA violation.

    

This post may lead to an NCAA investigation which could cost the University of Mississippi tens of millions of dollars.  Ole Miss may be forced to forfeit games Tunsil appeared in, lose scholarships, become ineligible for future bowl games, etc... Additionally, sponsorship revenue may decrease, and the university may be forced to spend millions in legal fees and compliance costs to investigate and defend their actions. Coaches and athletic administrators may also be fired because of this evidence.

Tunsil was obviously targeted because the hacker(s) acquired the digital evidence and struck at the most opportune time to inflict serious damage to his reputation.While it appears that multiple state and federal laws were violated, until the matter is fully investigated it is too early to determine what criminal and/or civil action may be taken.  

These types of issues will only increase in the future.  As I told The New York Times, "Its very challenging with these computer crimes because people can hide their tracks... Even if you find the person who hacked, can you even collect on the judgment?"

The bottom line is that education is the best way to protect against becoming a victim. When a crisis like this occurs, it is imperative to understand how to properly respond to ensure that your organization has its legal and pr ducks in a row to limit any damage to your reputation.  

Copyright 2016 by Bradley S. Shear, Esq. All rights reserved. 

Towson University Locker Room Recording Scandal May Cost Millions

The Washington Post, has reported that a Towson University diving coach was indicted on criminal charges by a grand jury for allegedly utilizing a cell phone to tape record student-athletes inside of a women's locker room on campus.  According to Baltimore County Circuit records, Maureen Mead who is married to Pat Mead who is the head coach of the women's diving team has been charged with Interception of Communication, Peeping Tom, and Altering Physical Evidence.

These are serious crimes and its possible that after the facts have been uncovered that federal charges may be forthcoming.  It wouldn't surprise me if Towson University is sued for millions of dollars by the student-athletes who were recorded.  Last year, Johns Hopkins Hospital settled a lawsuit for $190 million dollars where a doctor had illegally tape recorded his patients.

How many other times did Maureen Mead tape record student-athletes in the locker room? Why were the recordings created in the first place?  How were these recordings re-purposed? There are a lot of questions that still need to be answered.  The bottom line is that it may be prudent for Towson University to set aside several million dollars to investigate and resolve this matter.  

Copyright 2015 by The Law Office of Bradley S. Shear, LLC All rights reserved.

Social Media Scam Entangles Miami Heat Star

Athletes and other high profile individuals are constant targets of scams offline and on social media.  Earlier this year, Manti Te'o, then a student-athlete with Notre Dame was the target of an elaborate catfishing scheme that almost destroyed his NFL career before he was even drafted.  Manti Te'o is not alone in being targeted by con artists who utilize electronic communications.  The Miami Heat's Chris Andersen was also recently entangled in a digital scheme that almost destroyed his NBA career and personal life.  

These incidents are the tip of the iceberg.  I have counseled multiple high profile individuals who have been the target of these scams.  Fortunately for most of my clients, they usually contact me before these issues become public knowledge.  When I provide services to professional athletes, professional sports teams, college athletic departments, Fortune 500 executives, and other high profile clients, I discuss these type of issues and the importance of limiting one's digital footprint.  Unless one is able to authenticate the person with whom they are texting with and/or sending emails/social media messages with I do not recommend communicating with them.

The bottom line is that some people are putting their guard because a growing number of self-styled social media consultants are advocating that high profile individuals should focus on increasing one's social media usage to build one's personal brand and/or their school and/or corporate brand.  My philosophy is different.  It is about protecting the individual, school, corporation, etc... first.  Brand building is a long process that takes years of hard work and a handful of Tweets or Facebook posts won't do it despite what some self-styled social media consultants advocate.  

Copyright 2013 by the Law Office of Bradley S. Shear, LLC All rights reserved. 

Oregon Bans Schools From Engaging Social Media Monitoring Firms To Track Students and Coaches

Oregon has officially joined Delaware, California, New Jersey, Michigan, Arkansas, Utah, and New Mexico in protecting their schools, school employees, students, and taxpayers from the costs and legal liability issues associated with social media monitoring students and employees.  Under Oregon SB 344:

"A public or private educational institution may not: (a) Require, request, suggest or cause a student or prospective student to disclose or to provide access through the student's or prospective student's user name or password to a personal social media account. (b) Compel a student or prospective student, as a condition of participation in curricular or extracurricular activities or of acceptance, to add a coach, teacher, administrator or other employee or volunteer of the educational institution to the student's or prospective student's list of contacts associated with a social media website. (c) Take, or threaten to take, any action to discharge, discipline, prohibit from participation in curricular or extracurricular activities or otherwise penalize a student or potential student for refusal to disclose the information or take actions specified in paragraphs (a) and (b) of this subsection."

The enactment of SB 344 will greatly benefit schools, school employees, students, and taxpayers because collectively public and private educational institutions in Oregon may save millions of dollars in potential compliance costs and tens or hundreds of  millions of dollars in potential costs associated with social media related lawsuits.  SB 344 along with similar laws around the country have banned schools from being able to utilize the social media monitoring services of UDiligence, Varsity Monitor, Fieldhouse Media, and Jump Forward to track the personal social media accounts of students and school employees.

It appears that the only way for the above mentioned social media monitoring services to properly track students or school employees is if a student or employee either downloads an application onto his personal digital account(s), or provides a username(s) and/or password(s) to his personal account(s), or if a student authenticates his social media account(s).  These services may claim that all they need to properly work is a student's name or alias to search for a public social media account.  However, performing an Internet search and guessing that an account belongs to a particular student just because it is on the Internet may put you in the same position as one of the people portrayed in this hilarious State Farm Commercial.  According to CNN, as of last August, Facebook may have at least 83 million fake accounts and according to PRWeek, Twitter may have as many as 20 million fake accounts.

At least 36 states have introduced social media privacy legislation along with Congress.  It may only be a matter time before every state bans schools from utilizing the social media monitoring services of the above mentioned companies.

Copyright 2013 by the Law Office of Bradley S. Shear, LLC All rights reserved. 

South Korea bans social media account registration

South Korea's highest court unanimously ruled that South Koreans are not required to register their user names or other online account information in order to make comments on the Internet. This reaffirms that South Korea will protect freedom of speech on social media and other online platforms.

When applying this law to universities in South Korea, it appears to mean that public school students are not required provide their schools their social media user names or other digital account information. In a democratic society, public schools may not require their students to register their Facebook accounts, Twitter handles, and/or other social media credentials in order to obtain or keep their scholarships. It is clearly unconstitutional for a U.S. public university to demand that their students register their digital or social media usernames or online persona with a university or a third party in order to keep their scholarship or participate in extracurricular activities. This protection extends to all students including student-athletes and other students on scholarship.

Unfortunately, there are multiple U.S. public colleges and universities that are following the advice of self-described social media consultants who are pitching schools on requiring their student-athletes to register their social media usernames with their schools and/or Facebook Friend a coach and/or download social media monitoring software so the school may identify the student's online persona and track their online behavior.

Any social media consultant that advocates schools utilize a social media monitoring service to track their student-athletes' online behavior is a snake oil salesman that should not be trusted because this advice may create tremendous legal liability for those universities and individuals who follow this advice.

To learn more about these issues you may contact me at www.shearlaw.com.

Copyright 2012 by the Law Office of Bradley S. Shear, LLC All rights reserved.

NCAA Penn State sanctions prove schools should not social media monitor their students or employees

The Penn State Jerry Sandusky child sex abuse scandal is the worst scandal in the history of college athletics and has now drawn unprecedented NCAA sanctions. The sanctions were handed down by the NCAA because the evidence from the Freeh Report along with the criminal trial of former coach Jerry Sandusky indicated that "Penn State's leadership failed to value and uphold institutional integrity, breaching both the NCAA Constitution and Division I rules."

On November 10, 2011, I stated that, "between legal fees, settlements, judgments, possible fines etc... it is possible that this scandal may cost Penn State $100 million dollars or more. This does not factor in the damage to its reputation along with the loss of future economic opportunities." It appears that this scandal may end up costing Penn State closer to $150-$200 million dollars now that the NCAA has taken unprecedented action.

Digital evidence from more than ten years ago appears to have persuaded former FBI Director Louis Freeh that there was a systematic cover up regarding the Sandusky matter. The emails that the Freeh Report uncovered may have been the determining factor that led to the NCAA's sanctions against Penn State.

According to the NCAA's website, Penn State's sanctions include:
-$60 million fine. The NCAA imposes a $60 million fine, equivalent to the approximate average of one year's gross revenues from the Penn State football program, to be paid over a five-year period beginning in 2012 into an endowment for programs preventing child sexual abuse and/or assisting the victims of child sexual abuse.
-Four-year postseason ban. The NCAA imposes a four-year postseason ban on participation in postseason play in the sport of football, beginning with the 2012-2013 academic year and expiring at the conclusion of the 2015-2016 academic year.
-Four-year reduction of grants-in-aid. For a period of four years commencing with the 2013-2014 academic year and expiring at the conclusion of the 2016-2017 academic year.
-Five years of probation. The NCAA imposes this period of probation, which will include the appointment of an on-campus, independent Integrity Monitor and periodic reporting as detailed in the Corrective Component of this Consent Decree.
-Vacation of wins since 1998. The NCAA vacates all wins of the Penn State football team from 1998 to 2011.
-Waiver of transfer rules and grant-in-aid retention. Any entering or returning football student-athlete will be allowed to immediately transfer and will be eligible to immediately compete at the transfer institution, provided he is otherwise eligible.
-Individual penalties to be determined. The NCAA reserves the right to initiate a formal investigatory and disciplinary process and impose sanctions on individuals after the conclusion of any criminal proceedings related to any individual involved.

The Big Ten has also weighed in on the matter. According to The Patriot-News, Penn State will not be eligible to receive at least $13 million dollars in bowl revenue over the next four years. Therefore, Penn State will lose at least $73 million dollars in revenues related to the Sandusky matter before legal fees and expenses, civil settlements, judgements, etc... are factored into the entire cost of the situation.

This matter should be a warning to every NCAA institution. If a school employs a social media monitoring company to track its students and/or employees and it learns about a Tweet or post that may indicate illegal activity and the university does not immediately report it to the proper legal authorities it may be fined tens of millions of dollars by the NCAA.

The bottom line is that schools that listen to self-described experts/leaders/consultants, etc... who create fancy marketing materials and digital presentations that provide the false impression that they understand NCAA compliance, public policy, student education issues, and the law, may be in for a huge shock in the near future.

To learn more about these issues you may contact me at www.shearlaw.com.

Copyright 2012 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Schools May Need a Search Warrant To Access Their Student-Athletes' Personal Password Protected Electronic Accounts

According to the Penn State Daily Collegian, Penn Sate Police seized illegal drugs and paraphernalia from the home of one of their football players. Police had entered the home of a current and former student-athlete to investigate a break-in. Upon realizing there may be illegal drugs, it appears the police obtained a search warrant.

Since in the real world a search warrant is generally required to obtain evidence in one's real home, a search warrant is also generally required in the digital world to search one's password protected digital home. In order for a public school to obtain access to the password protected personal social media and digital accounts (non-school issued) of their student-athletes they may need a court order.

A public school may not require a student to utilize the services of UDiligence, Varsity Monitor, Centrix Social, or any other social media monitoring company in order to keep his or her scholarship and may not retaliate against a student for refusing to provide access absent a court order.

Therefore, if a student at a public school refuses to provide UDiligence, Varsity Monitor, Centrix Social, other social media monitoring companies, or school employees their personal social media or personal digital account information and the school punishes the student in any manner for refusing to do so the student may have multiple causes of action against the school. The 1st, 4th, and 5th amendments along with the Stored Communications Act, the Computer Fraud Abuse Act, and multiple state laws may be implicated in social media monitoring.

To learn more about these issues you may contact me at http://shearlaw.com/attorney_profile.

Copyright 2012 by the Law Office of Bradley S. Shear, LLC. All rights reserved.