Facebook is the most popular social network in the world. However, being the most popular social media platform may also create unforeseen challenges because some people and/or entities may post inappropriate and/or illegal content onto your platform. According to the New York Times and Financial Times, multiple advertisers have stopped placing ads on Facebook because some of them have appeared next to allegedly offensive content.
Several advocacy groups have privately and publicly complained to Facebook about the content posted on its platform. While Facebook may have initially inadvertently missed these complaints, they have caught the attention of some advertisers. This matter may demonstrate the need for Facebook to either create a better algorithm that scans uploaded content and/or hire more people to respond to consumer complaints.
While many advertisers rely on targeted/behavioral advertising, this situation appears to demonstrate one of the downsides of this type of advertising if the proper safeguards are not implemented. Due to the viral nature of social media, companies must better understand the platforms they utilize as advertising partners.
To learn how to properly handle social media advertising issues you may contact me at www.shearlaw.com.
Copyright 2013 by the Law Office of Bradley S. Shear, LLC. All rights reserved.
Showing posts with label Social Media Advertising Lawyer. Show all posts
Showing posts with label Social Media Advertising Lawyer. Show all posts
Wednesday, May 29, 2013
Monday, August 6, 2012
Australia Rules Social Media Brand Pages Are Ads
In Australia, social media is no longer considered just a medium to connect with your friends or family. It has now been officially recognized as a form of advertising that should be treated in the same manner as other advertising platforms.
According to the Sydney Morning Herald, a new ruling may require Australian companies to vet comments posted by the public on their social media pages to ensure they are not sexist, racist or factually inaccurate. Companies doing business in Australia may be fined for comments that appear on their social media brand pages. The Australian Standards Board "determined that the provisions of the Code (advertising) apply to an advertiser’s Facebook page."
The increasing regulation of social and digital media is expected. It is the natural progression of the acceptance of social media as a legitimate advertising and monetization avenue for brands. Last year, the U.S. Better Business Bureau took a stand against unethical social media advertising practices and this occurred soon after the FTC started to crack down on fake online reviews.
Therefore, I believe the Federal Trade Commission may soon increase its social media advertising enforcement.
According to the Sydney Morning Herald, a new ruling may require Australian companies to vet comments posted by the public on their social media pages to ensure they are not sexist, racist or factually inaccurate. Companies doing business in Australia may be fined for comments that appear on their social media brand pages. The Australian Standards Board "determined that the provisions of the Code (advertising) apply to an advertiser’s Facebook page."
The increasing regulation of social and digital media is expected. It is the natural progression of the acceptance of social media as a legitimate advertising and monetization avenue for brands. Last year, the U.S. Better Business Bureau took a stand against unethical social media advertising practices and this occurred soon after the FTC started to crack down on fake online reviews.
Therefore, I believe the Federal Trade Commission may soon increase its social media advertising enforcement.
Copyright 2012 by the Law Office of Bradley S. Shear, LLC All rights reserved.
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