It was announced recently that Google is creating a global database to try to stop the proliferation of child pornography online. According to The Telegraph, Google's "engineers are working
on new technology which will, for the first time, allow Internet search
engines and other web firms to swap information about images of children
being raped and abused."
Google has been heavily criticized for not doing enough to stop child pornography from being easily available on its web sites. According to The Guardian, last week UK Prime Minister David Cameron demanded Google do more to stop the spread of child porn online. It was reported that Google was one of the companies that was summoned to a summit to discuss these issues with Cameron's Culture Secretary Maria Miller and Tory MP Claire Perry.
I wrote about Google's alleged inaction on this matter last week because this is a serious problem that Google should devote more resources towards resolving. While I believe that Google's announcement that it is working on a new initiative to stop the spread of online images that show children being raped and abused is a step in the right direction, why did it take so much international pressure and negative media before Google decided to act?
Even though there is still plenty of debate regarding a company's legal duty to police the content uploaded or searchable on its web sites, Google may have a moral responsibility to protect our children. It is imperative that Google does everything in its power to stop the spread of child pornography on its platforms.
Copyright 2013 by the Law Office of Bradley S. Shear, LLC. All rights reserved.
To inform about the legal, business, privacy, cyber security, and public policy issues that confront those who utilize digital platforms.
Showing posts with label Advertising law and Google Adwords. Show all posts
Showing posts with label Advertising law and Google Adwords. Show all posts
Monday, June 17, 2013
Tuesday, June 11, 2013
Is Google Enabling Illegal Ads That May Harm Children?
Advertisements
for counterfeit merchandise, illegal drugs, pornography, etc... have been on the
Internet for years. Unfortunately, it appears
some companies that have the ability to remove ads and/or links from their web
sites to illegal products and/or services may not be putting forth their best
effort to do so. Refusing to properly
address these issues may lead to major legal and financial consequences.
Recently,
Mississippi
Attorney General Jim Hood publicly asked Google to "address issues on
its web site that are allowing users to obtain illegal and counterfeit goods,
including dangerous drugs without a prescription." According to Mr. Hood, " “[o]n every
check we have made, Google’s search engine gave us easy access to illegal goods
including websites which offer dangerous drugs without a prescription,
counterfeit goods of every description, and infringing copies of movies, music,
software and games,”. Mr. Hood further stated, “[t]his behavior means that
Google is putting consumers at risk and facilitating wrongdoing, all while
profiting handsomely from illegal behavior.”
Google's
response to Mr. Hood's allegations that it is not doing enough to stop the
proliferation of ads for counterfeit goods has been called insufficient
and inadequate. According to the Associated
Press, Mr. Hood has stated that Google's previous response was also
"evasive" and "overly technical" and that its "lack of
meaningful action is unacceptable."
The
allegations against Google are extremely serious and very troubling. This is not the first time it has been
alleged that Google is profiting from illegal behavior. In 2006, a lawsuit was filed and later
withdrawn alleging that
Google profited from child pornography. In 2009, Rosetta Stone sued Google and
eventually reached a confidential
settlement regarding allegations that Google illegally sold Rosetta Stone
trademarks to third-party advertisers that linked to sites selling counterfeit
software.
Google
has a proven track record of turning a blind eye to illegal ads on its
platform. In August 2011, Google agreed
to "forfeit
$500 million for allowing online Canadian pharmacies to place
advertisements through its AdWords program targeting consumers in the United
States, resulting in the unlawful importation of controlled and non-controlled
prescription drugs into the United States." According to the Wall
Street Journal, Google's chief executive knew about the illicit conduct
that led to the record forfeiture. The U.S.
Attorney for Rhode Island stated, "[w]e simply know from the documents
we reviewed and witnesses we interviewed that Larry Page knew what was going
on".
Google's
alleged behavior of putting advertising profits ahead of its concern for users
was also recently criticized in the United Kingdom. According to The
Guardian, "thousands upon thousands of people are paying wholly
unnecessary fees to access basic services provided by the government". This appears to be occurring because Google is
not doing enough to police its AdWords system.
It took The Guardian's researchers, "milliseconds....to find a site
in breach of Google's rules." While
Google did remove one of the sites that The
Guardian reported was fleecing UK consumers, "the search engine
continues to promote copycat sites, happily taking the revenue that they
generate". The problem of illegal
content being easily accessible on Google's web sites is so serious that Prime
Minister David Cameron recently called out Google for not doing enough to
protect our children.
Facebook
recently announced that it blocks users in the Netherlands from seeing ads
for online gambling to comply with the Dutch Betting and Gaming Act. Last month, LinkedIn
updated its terms of service to ban the advertising of sexual services on its
platform. For more than ten years,
Google has been removing content from its French
and German indexes that may conflict with local laws. If Facebook and LinkedIn are able to implement
programs that block ads for services or products that are illegal in some parts
of the world why hasn't Google done more to protect its
users? Is it because 95%
of its revenues comes from advertising?
According
to the Pew
Internet Project report, 93% of all U.S. teens between the ages of 12-17 go
online. In addition, 47% of parents are
“very concerned” about their child’s
exposure to inappropriate content through the Internet or cell phones. This month, the Digital
Citizens Alliance released A
Report on How Google and YouTube Stand to Benefit When Bad Actors Exploit the
Internet that appears to demonstrate that Google is not doing enough to
protect our children. The report
provides multiple recent examples where YouTube is exhibiting ads for illegal
goods and/or services next to videos that appear to be targeted to children and/or teens.
While
some regulators
appear to be weighing whether television advertising regulations should be
applied to online video platforms, it is apparent that more safeguards are needed
to protect children from illegal ads that appear on YouTube and other web sites. Google's less than stellar record in monitoring
its ecosystem for illegal ads may push regulators and/or lawmakers to
over-regulate the Internet and stifle innovation.
Unless
Google acts expeditiously to better police its digital properties, it would not
surprise me if a coalition of state attorney generals commences legal action to
protect our children from the significant number of illegal ads that appear on
Google's web sites. To avoid a costly
and drawn out legal quagmire that may not only affect its advertising business, but the entire digital advertising economy, it may be in Google's best interest to fully cooperate with the NAAG and
take meaningful action that protects users from ads for illegal products
and/or services.
Copyright 2013 by the Law Office of Bradley S. Shear, LLC. All rights reserved.
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