Facebook's Expanded Behavioral Advertising Further Erodes User Privacy

According to the Wall Street Journal, "Facebook will soon begin using data it collects about users’ activities around the Web to better target ads on its service.....[f]or years Facebook has dropped small pieces of code on websites and in mobile apps, through which it records users’ browsing habits and online interests. Now it’s going to start using that information to help it deliver personalized ads on Facebook."

The term "personalized ads" means behavioral advertising.  In layman's term, Facebook acts like a private NSA; however, instead of using the digital information it collects about you to protect against terrorist attacks, Facebook uses the data you post and gleaned from your digital activity (posts, messages, and now websites visited, etc...) to make money.  The information Facebook collects about you may also assist foreign hostile governments who legally or illegally acquire access to Facebook's systems.   

About a year ago, Advertising Age reported that Facebook inked agreements with multiple data brokers to mine the personal digital information of users.  These agreements convinced me that posting personal information on Facebook may contribute to consumer discrimination.  The World Privacy Forum and The White House published recent reports that discussed how some populations may be vulnerable to discriminatory practices based upon large amounts of personal information being bought and sold by data brokers and data sources such as Facebook. 

I don't advise anyone who values their privacy to post personal information to Facebook because it has an abysmal record when it comes to protecting user privacy.  For example, in 2012 Facebook settled charges with the FTC that it deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public.

The bottom line is that if you value your privacy be careful what and where you post online. 

Copyright 2014 by Shear Law, LLC.  All rights reserved.

Lawsuit: University of Cincinnatti Medical Center Employee Posted Patient STD Diagnosis on Facebook

While social media may be utilized to connect people all over the world to raise money for charity or to persuade citizens to overthrow dictatorships, it may also be used to spread the most personal information for all to see.  Recently, a 20-year old Ohio woman had her sexually transmitted disease diagnosis posted on Facebook by a hospital employee. 

The Cincinnati Enquirer reported that an image of the victim's medical record showing her name and syphilis diagnosis was posted on Facebook to a group called "Team No Hoes" in 2013.  This posting appears to be a federal HIPAA violation and it may also violate multiple Ohio state laws. 

What is the value of the damage to one's reputation if their sexually transmitted disease diagnosis is posted online?  The victim is a 20-year old female who may be unable to obtain employment or gain acceptance into college or graduate school because of this disgusting breach of her personal privacy.  She may also be fired from her employment and/or discriminated against in other unsubtle and undetectable ways.  In addition, the victim may have trouble getting a date and/or finding a mate due to this information being disseminated. 

I am surprised that the hospital did not settle this matter out of court before it was filed.  The reputational damage to the University of Cincinnati Medical Center may be steep.  Will patients go to other service providers due to this incident?  Will the hospital reach a settlement with the victim before it goes to trial?  Does the hospital want a jury to even hear this case?  

While I believe the new European "right to be forgotten" may be abused by child molesters, rapists, murders, politicians, etc...who may want to hide their criminal past, and it may be difficult to implement this new right, should victims of this type breach of their personal medical privacy be afforded the right to be forgotten in the United States? 

Copyright 2014 by Shear Law, LLC.  All rights reserved.

comScore Agrees To $14 Million Settlement For Privacy Violations

According to its website, comScore is,"a leading Internet technology company that measures what people do as they navigate the digital world-and turns that information into insights and actions for our clients to maximize the value of their digital investments."  Interestingly, according to a lawsuit comScore has recently settled it may have also put profits ahead of its users' personal privacy. 

MediaPost has reported that comScore has agreed to settle a lawsuit that it violated its users' privacy for $14 million dollars.  In 2011, several plaintiffs filed a class-action privacy lawsuit alleging they unknowingly installed comScore's software after downloading a free product and that the company was then able to collect data that included usernames, passwords, search queries, credit card numbers, retail transactions, etc...

Companies that put profits ahead of privacy not only risk the safety and security of their users, they may also be slapped with lawsuits and/or regulatory investigations that may lead to multi-million dollar settlements, fines, legal fees, and other expenses.  The bottom line is that some members of the digital ecosystem must learn that it pays to protect their users' privacy.

Copyright 2014 by Shear Law, LLC.  All rights reserved.

Court Rules Mom May Be Banned From Posting About Family on Facebook

An appeals court recently ruled that a mother may be banned from posting about her children and ex-husband on Facebook.  According to Mycentraljersey.com, "[t]he restriction on what she [the mother] could say on Facebook was imposed after her ex-husband's family and the Hunterdon County Prosecutor's Office argued that the mother's maniacal postings were frightening, saying that they referenced Book of Revelation in the Bible, serial killer Jeffrey Dahmer, Satan and Adolf Hitler."

In the initial ruling the judge stated, "You can talk about what you want to talk about, but don't reference (your husband) or the children,"  The woman claimed that the restriction was a prior restraint. 

On the surface, this sounds like a clear cut First Amendment violation; however, it appears that
the court imposed the special condition with the purpose of advancing the mother's rehabilitation.  The woman was diagnosed with bipolar disorder and was arrested in May 2011 after trying to take her children to Canada in violation of a custody order.  She pled guilty to interference with custody and in return it appears that the prosecution dropped kidnapping charges.

The bottom line is that infringing on one's First Amendment rights is a slippery slope.  Taking away someone's right to freely express themselves is not something that should be done without weighing other options.  It would not surprise me if these types of cases become more commonplace in the future.

Copyright 2014 by Shear Law, LLC.  All rights reserved.

Facebook's Troubling Move App Privacy Policy Change

Does Facebook really care about protecting its users' privacy?  Facebook's history appears to demonstrate that the answer is no.  For example, in 2012 Facebook entered into a settlement with the FTC resolving charges that it deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public. 

In 2012, Facebook changed Instagram's (Facebook had recently purchased it) privacy policy to enable it to better monetize its users' personal information.   At that time, I stated that the changes were very troubling.  Soon after making the privacy policy change announcement, Instagram (i.e. Facebook) backtracked on some of the revisions due to public backlash.  In 2013, Facebook agreed to a $20 million dollar settlement in a lawsuit that alleged it utilized its users' names and likeness in paid advertisements without permission. 

On April 24, 2014, Facebook purchased fitness tracking app Move.  The Wall Street Journal  reported that Move just "changed its privacy policy to allow broader sharing of user data, including with Facebook."  Interestingly, Facebook's "move" to erode Move users' privacy took less than 2 weeks. Move users may have their fitness information combined with their likes, friend lists, photos, personal messages, etc...and this information may be sold to data brokers such as Axciom, Epsilon, Datalogix and Blue Kai.  In turn, data brokers may sell your combined "likes" and fitness routine information to insurance companies, banks, etc... Unfortunately, Move/Facebook users may be discriminated against based upon their daily exercises or lack thereof. 

Since companies such as Facebook appear to put privacy ahead of profits our lawmakers need to act to protect Internet/App users from Digital Usage Discrimination before it is too late. 

Copyright 2014 by Shear Law, LLC.  All rights reserved.

#SocialMediaFail: PayPal director Rakesh Agrawal Departs After Troubling Tweets

Social Media may be utilized to fund raise for philanthropic causes, to crowd source to help catch criminals, and to help unite family members.  Unfortunately, too many people have lost their jobs because of the content they have posted online.   

The latest person who appears to have joined the #SocialMediaFail club is now former PayPal Director Rakesh Agrawal.  According to The Daily Mail, Mr. Agrawal went on a late night Twitter tirade while in New Orleans.  Mr. Agrawal appears to have made some derogatory comments about his co-workers online that became newsworthy very quickly.  While there appears to be some dispute as to the timing of Mr. Agrawal's departure from PayPal; there is no denying that soon after his Tweets appeared he stopped being employed by PayPal. 

New Orleans is one of the most interesting and exciting cities in the world.  I have had the pleasure of visiting the city on many occasions and experiencing some of the fun festivals and events that the city hosts.  However, not everything one does in New Orleans is meant for the entire world to see.  Unfortunately, what goes on in "Vegas (or in New Orleans or anywhere else) stays in Vegas" may no long apply in the Digital Age.

The bottom line is that everyone, including self described "tech/social media experts", "social media consultants", and the "digerati" need to better understand the ramifications of publicly posting personal thoughts and/or images online.  My hope is that those who read about this incident will realize that just because you may have a Twitter account it does not mean you should actively Tweet.

Copyright 2014 by Shear Law, LLC.  All rights reserved.

The NBA, Donald Sterling, and Secretly Recording Professional Athletes, Coaches, and Owners

In the Digital Age, almost everyone has a smartphone that contains a video/audio recording feature.  In general, this is a good feature that can be used to tape record your family doing fun things.  Many people don't see this as a potential threat to personal privacy.  However, if you are a celebrity, professional athlete, politician, billionaire, etc... there is a possibility that your most embarrassing and/or private moments may be recorded for blackmail purposes.  This in turn may create tremendous financial and reputational harm.

The Donald Sterling matter demonstrates that even the people whom you may allegedly trust the most, such as your "personal assistant" or your "silly rabbit"  may tape your private conversations without your knowledge for personal gain.  This is a growing problem in the sports world.  For example, according to ESPN former Golden State Warriors assistant coach Darren Erman secretly taped his fellow coaches and players without their knowledge.  It appears he may have done this via his smartphone.  The motive for Mr. Erman's behavior is not yet known but his actions appear to have been illegal.   

In some states such as California, two party consent is required when taping a conversation.  I find it hard to believe that Sterling would have consented to being taped making racist and sexist comments to his "personal assistant"/"silly rabbit".  However, until all of the facts are available it is only speculation as to whether he consented.  In addition, I doubt Mr. Erman's fellow coaches and the players on his team would have consented to having their private conversations recorded.   

The bottom line is that while smartphones, apps, and other new digital technologies may help make our lives easier they may also capture unpleasant personal activities and enable them to be easily shared to the entire world in an instant.  This is why it is so important to take the precautions necessary to protect yourself in the Digital Age. 

Copyright 2014 by Shear Law, LLC. All rights reserved.

Google To Stop Scanning Student Emails, But Troubling Privacy Policies Continue

Google announced earlier today that it will stop automatically scanning student and teacher emails sent through Google Apps for Education and will no longer use the platform to deliver any advertising. 

This is a positive development for student privacy and means that if the media questions and reports on troubling and illegal corporate practices positive change may occur.  I initially blogged about this issue on January 24, 2014.  At that time I stated, "[I]t does not appear that students, parents, and/or teachers have been informed and provided consent that would enable their digital interactions and the content sent and received on school contracted Gmail services to be utilized for advertising purposes."

Soon after I wrote about this tremendous threat to student privacy, I spoke to Education Week about this huge privacy and safety risk to our children.  I told Education Week that I saw “major FERPA violations” in Google’s activities and suggested that the Education Department should investigate the company.  The Federal Trade Commission, which is responsible for monitoring deceptive business practices, should also take note and....[t]he personal safety of students are at risk when commercial entities obtain access to student data and act upon the information."

While I believe this is a good first step for protecting student privacy, why did it take Google years to make this change?  Absent multiple lawsuits and the investigative reporting from Education Week would Google have changed its practices?  Will Google also turn off its scanning and behavioral advertising functions for its other services such as YouTube, Google Plus, etc...in a school setting?  Will Google also change its Android and Chromebook policies to better protect student privacy?  Will Google change its Terms of Service and Privacy Policies that govern all of its education offerings?  Will Google revise all of its school contracts to reflect this announcement?

Will Google delete all of the personal and highly monetizable personal information that it has been collecting on students, parents, teachers, and their families? Since Google has been caught misrepresenting its practices once again should we as President Regan stated when describing the Soviet Union trust but verify?  Who will do the verifying?  The U.S. Department of Education, state departments of education, state attorney generals, the FTC?  What about better protecting non-student users such as consumers? 

Google's announced impending policy change appears to be an admission that it was violating Article 5 of the FTC Act that bans "unfair and deceptive acts".  According to a 2011 FTC Consent Decree related to the Google's Buzz matter, it appears the FTC has wide latitude to investigate what appears to be an intentional privacy violation and fine Google accordingly.  Under the consent agreement, it appears that Google may be fined up to $16,000 for each violation.  Since Google has publicly stated that it has 30 million users, Google's legal liability may reach into the billions of dollars.  For example, 30 million x $16,000 for each violation is a fine of $480,000,000,000.  Will the FTC open an investigation to determine if Google violated its consent decree?  

Since Google's troubling consumer privacy policy governs almost all of its services, more pressure needs to be exerted onto Google to better protect the personal privacy and safety of all of its users.  Multiple EU data protection authorities have already either fined Google for its illegal and inherently dangerous privacy policy that clearly violates data protection laws across Europe and/or opened investigations into its troubling "evil behavior".     
   
While Google creates some great products and services, it has consistently refused to do the right thing when it comes to protecting the personal privacy and safety of its users.  Is this announcement being done to ward off an FTC investigation into its privacy practices and to stop more potential litigants from joining the Gmail scanning lawsuit(s)?

My hope is that now that Google plans on changing its student data collection and utilization practices in its Apps For Education platform, it will also do the same for its other school offerings. The bottom line is that Google and other companies that create user/people profiles for advertising and other purposes need to not only become more transparent but stop practices that erode the public's privacy and put them in harm's way. 

Copyright 2014 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

California Introduces Social Media Anti-Disparagement Consumer Protection Bill

California recently introduced AB 2365 which would prohibit businesses and service professionals from contractually silencing customers who may want to complain online about their experiences.  While I am generally not in favor of increased digital regulations, this bill may be a step in the right direction because more businesses are exploring contractually silencing their critics.

Kleargear.com is the poster child for how not to treat consumers in the Social Media Age.  It inserted a non-disparagement clause into its online agreements several years ago in order to pursue disgruntled customers who complained about their service.  For example, Kleargear.com threatened a former consumer who wasn't even subject to its non-disparagement clause since she made her purchase before the clause was effective.  The company demanded $3,500 from this customer because it did not agree with her online review.  When this former consumer refused to pay she was reported to multiple credit reporting agencies which caused real world damages.    

During the initial media firestorm when Kleargear.com's reprehensible behavior was publicized last year, it removed the non-disparagement clause.  However, it appears that it was recently reinstated.  Kleargear.com's non-disparagement clause states:

"In an effort to ensure fair and honest public feedback, and to prevent the publishing of libelous content in any form, your acceptance of this sales contract prohibits you from taking any action that negatively impacts KlearGear.com, its reputation, products, services, management or employees. 

Should you violate this clause, as determined by KlearGear.com in its sole discretion, you will be provided a seventy-two (72) hour opportunity to retract the content in question. If the content remains, in whole or in part, you will immediately be billed $3,500.00 USD for legal fees and court costs until such complete costs are determined in litigation. Should these charges remain unpaid for 30 calendar days from the billing date, your unpaid invoice will be forwarded to our third party collection firm and will be reported to consumer credit reporting agencies until paid."

Kleargear.com's behavior demonstrates that without robust digital consumer protections some companies will abuse their power and insert very troubling language into their Terms of Use/Sale agreements.  Caveat emptor when making online purchases.  

Copyright 2014 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Kentucky Takes the Lead To Protect Student Privacy in the Digital Age

According to WHAS11.com in Kentucky, HB 232 was signed into law today by Governor Steve Beshear.  This new law states "[a] cloud computing service provider shall not in any case process student data to advertise or facilitate advertising or to create or correct an individual or household profile for any advertisement purpose, and shall not sell, disclose, or otherwise process student data for any commercial purpose."  In a nutshell, the new law bans school vendors who provide cloud based services from data mining student digital communications for advertising purposes. 

HB 232 received bipartisan support and passed 98-0 in the Kentucky House and 38-0 in the Kentucky Senate.  The bill appears to be have been inspired by the Target 2013 holiday data breach and the Gmail data mining lawsuit where Google recently admitted in court documents that its Google Apps For Education platform that it offers for "free" to schools data mines student digital activity for corporate profit.   

Kentucky has taken a significant step to protect its students in the Digital Age.  This new law demonstrates that in Kentucky children's privacy and safety do not take a back seat to the special interests that believe they have the right to data mine our students' digital activity for commercial gain.  Other states such as Oklahoma and New York have enacted or introduced student privacy legislation in the past year; however, Kentucky's new law appears to be the first that offers much greater privacy protection than the Family Educational and Privacy Rights Act (FERPA).

My hope is that other states and eventually Congress follows Kentucky's lead to enact legislation that ensures our children's privacy is better protected in the Digital Age.

Copyright 2014 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Facebook Insult About Islam May Lead To Execution in Iran

Be careful about what you say online.  For example, if you are a United Kingdom resident and post allegedly derogatory messages about Iran and/or Islam and then visit Iran you may be detained by the Iranian authorities.  This appears to have happened to a British resident recently.

According to The Independent, a British woman allegedly posted derogatory comments about Iran's government and Islam on Facebook.  It appears that as soon as she landed in Shiraz, Iran to visit family she arrested and was taken to Tehran and charged with "gathering and participation with intent to commit crime against national security" and "insulting Islamic sanctities".  These charges may lead to her execution. 

This set of facts leads me to believe that Iran is social media monitoring every negative comment online about its government and when it has the opportunity to arrest the alleged speakers it does.

The bottom line is that sometimes it is best to have anonymity online.  The Federalist Papers were published anonymously for a reason and that reason was to express political opinions without fear of retribution.  Therefore, before making online political comments about certain issues anonymity may be best. 

Copyright 2014 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

The Student Privacy Bill of Rights

On March 6, 2014, Khaliah Barnes, the Director of the Electronic Privacy Information Center's (EPIC) Student Privacy Project authored an extremely important article that was featured in the Washington Post titled, "Why a Student Privacy Bill of Rights is desperately needed".  The piece details the digital privacy challenges students encounter and why they need to have stronger legal rights to better protect their personal privacy and safety.  I wholeheartedly agree with Ms. Barnes and believe our students need more robust digital privacy protections.

The main federal laws designed to protect student privacy, the Family Educational Rights and Privacy Act (FERPA) and the Protection of Pupil Rights Amendment (PRPA) have not been updated to keep pace with the Digital Age.  The lack of legal protections for our students' personal information that is stored in the cloud has made Ms. Barnes' Student Privacy Bill of Rights a necessity.  It enumerates six basic rights for students and I believe that in the age of Big Data, students have "certain unalienable Rights" regarding their personal privacy.  The Rights are listed below:

Right #1 Access and Amendment:  Students have the right to access and amend their erroneous, misleading, or otherwise inappropriate records, regardless of who collects or maintains the information.

While growing up in the 1980's, I didn't have to worry that everything I said to my classmates and/or teachers would be on my permanent record forever.  When I attended elementary, middle, and high school, the primary form of communication was in person, on the phone, and handwritten/typed letters.  In college, I recall sending out my first email and then in law school  email began to gain traction. 

As an adjunct professor at a major international university, I have noticed that students prefer email as their primary form of communication outside of class.  Students sometimes make inappropriate remarks in class and/or email.  However, students attend school to learn how to communicate and I believe the content of their school work and their school related communications should be protected and off limits from data mining.  My students and children should be afforded the same privacy protections I experienced in school without fear that every single student-teacher and  student-student digital interaction may be used against them in the future.     

Right #2 Focused collection:  Students have the right to reasonably limit student data that companies and schools collect and retain.

Schools, along with their vendors, and sub-contractors should be limited to what type of data they are able to collect and retain about students.  For example, some schools require student-athletes to install cyber-monitoring software onto their personal computers and personal digital media accounts so all of their online postings may be captured and archived indefinitely.  One school vendor was caught a couple years ago by Time Magazine abusing its access to personal student data and utilizing their content for advertising purposes.  Therefore, it is imperative that students have the right to reasonably limit the type of personal information that is collected and retained about them by companies that contract with schools.    

Right #3 Respect for Context:  Students have the right to expect that companies and schools will collect, use, and disclose student information solely in ways that are compatible with the context in which students provide data.

Unfortunately, some companies have not been honest about the manner in which they collect and utilize personal student information.  Education Week recently reported that Google is abusing its privilege as a school learning platform provider because it is using its Apps For Education offering to surreptitiously data mine student emails for potential advertising. 

Whether its through cloud computing, mobile communication devices, apps, or old school personal computer networks, a tremendous amount of information is being collected by third parties and this data is not under the direct control of our schools.  Therefore, schools and their vendors must be required to disclose exactly what is happening to student information that is stored digitally. 

Right #4 Security: Students have the right to secure and responsible data practices

Secure data practices do not happen overnight and requires cooperation from both schools and their vendors.  Professor Dan Solove of George Washington University has been advocating for years that schools hire chief privacy officers to educate and provide leadership on these issues.  Earlier this year, Prof. Solove told USA Today, “[w]ithout a privacy officer in schools, there will be no one looking out for privacy issues,”  Recent high profile data breaches at the University of Maryland and Indiana University demonstrates the need for educational institutions to implement policies and practices that better protect our students' privacy.    

Right #5  Transparency:  Students have the right to clear and accessible information privacy and security practices.

 
Transparency is key to fostering successful privacy and security practices.  Educational institutions and their contractors need to be required by law to be fully transparent about the type of information they collect, how it is utilized, how long it is archived, and who has access to it.  School vendors such as Google who have not been transparent about their privacy and security practices put our students' privacy and personal security at risk.  If schools are unable to provide clear and accessible information about their contractors' privacy and security practices, students should have the right to opt-out of participating in a school provided platform that harms their privacy and puts their personal security at risk.        

Right #6  Accountability:  Students should have the right to hold schools and private companies handling student data accountable for adhering to the Student Privacy Bill of Rights. 

FERPA has no private right of action against school vendors.  This is a huge loophole that puts the burden of protecting our children's privacy squarely on academic institutions even though many schools are ill equipped and under-funded to do so.  New state and/or federal laws/regulations are needed to hold school contractors accountable for violating the privacy of our students.   

A recently released report on Big Data and "alternative credit scoring" by the World Privacy Forum reinforces the need for greater regulation to protect our privacy.  The report discusses unfairness and discrimination issues that may soon become widespread because our current legal and regulatory privacy framework was designed before email, apps, and the cloud became ubiquitous.  Students shouldn't have to worry about whether their school related research, questions, communications, and/or projects on disabilities, HIV, personal sexuality, pregnancy, sexually transmitted diseases, etc... will be data mined and/or sold to the highest bidder. 

 

 If third party vendors mislead schools, parents, or students about their data handling or protection practices, they need to be held legally and financially responsible for privacy violations.  For example, students who utilize Google Apps For Education through their schools should be able to hold Google legally and financially accountable for data mining their school digital interactions, content, work etc...for non-educational purposes.  

Soon after the Education Week article that uncovered Google's very troubling student data mining practices was published, I reached out to Ms. Barnes and asked her to comment about these new revelations.  In an email Ms. Barnes stated, "Google's data mining admissions underscore the importance of the Student Privacy Bill of Rights. Here's a situation where students lost total control over their information. The students first lost control when the schools made a choice on behalf of students, without first adequately vetting Google's data practices and ensuring that those practices don't put students at risk. Second, students lost control when Google decided to read students' emails. Google's practices contravene the Student Privacy Bill of Rights by repurposing student data for commercial use. Google should be held accountable to students, the Education Department, and the Federal Trade Commission for violating student trust."

As a society, we need to do more to protect our children's privacy in the Digital Age.  A first step would be to adopt the principles advocated by Ms. Barnes' in her Student Privacy Bill of Rights. 

Copyright 2014 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

Minnesota School District To Pay $70,000 For Accessing Student's Facebook Account

With access comes responsibility and financial liability.  A student recently won a $70,000 settlement against a Minnesota school district after she was required to provide access to her personal digital accounts.  I initially wrote about this issue on March 10, 2012, and stated, "This behavior is a clear 1st and 4th Amendment and possibly a 5th Amendment violation of the U.S. Constitution."  On September 15, 2012, I wrote, "Public schools that require any of their students to register their social media usernames, or to provide access to their password protected digital content via required Facebook Friending or the installation of a third-party software application for any reason are in clear violation of the 1st and 4th Amendment."

This settlement along with the recent NLRB ruling that referenced Northwestern's illegal student-athlete social media policy demonstrates that K-12 schools and post-secondary institutions need to better understand their legal liabilities in the Digital Age.  Drafting and enforcing a legal and reasonable social media policy is extremely important since almost every student of a certain age and employee owns or has access to a digital device/account.  Students still have a right to privacy despite what some technology companies may claim.

For years, I have been publicly discussing the legal liability issues schools will encounter if they require access to their student's personal digital accounts.  Schools that refuse to understand and properly address these issues will (not may) have tremendous legal liability and financial obligations.  If a school wants access to their students' personal digital accounts they may need to pay $70,000 per student.  There are other options available and my hope is that schools become better educated about them.  

Copyright 2014 by the Law Office of Bradley S. Shear, LLC. All rights reserved.

NLRB Refers To Northwestern's Illegal Social Media Policy in Ruling Student Athletes May Unionize

In a ground breaking ruling earlier today, the regional director of the National Labor Relations Board ruled today that Northwestern University scholarship football players are employees of the school and are eligible to form the nation's first college athletes' union.  According to ESPN's Lester Munson, the ruling is very well-reasoned.

As part of the rationale as to why Northwestern's scholarship football players are to be considered employees rather than student-athletes the ruling mentions Northwestern's illegal student-athlete social networking policy.  On page 5 it states, "[t]he players must also abide by a social media policy, which restricts what they can post on the Internet, including Twitter, Facebook, and Instagram.  In fact, the players are prohibited from denying a coach's "friend" request and the former's posting are monitored." 

Northwestern's student-athlete social networking policy is in clear violation of Illinois Public Act 098-0129.  This act states, "It is unlawful for a post-secondary school to request or require a student or his or her parent or guardian to provide a password or other related account information in order to gain access to the student's account or profile on a social networking website or to demand access in any manner to a student's account or profile on a social networking website."

On August 14, 2013, I wrote that Northwestern will be required to change its student-athlete social media policy before 1/1/2014 because of Illinois' new social media privacy law.  Unfortunately, this did not occur and its illegal policy was utilized against them in analyzing that a student-athlete is an employee and not a student.  

While this ruling may eventually be overturned, it should serve as a wake up call to NCAA schools that highly regulate their student-athletes' digital usage.  Athletic departments that enforce strict social media policies and/or utilize social media monitoring companies may soon have more legal and financial issues to confront than anticipated.  Continuing to deploy social media monitoring companies to watch student-athletes online may encourage other administrative and/or judicial bodies to conclude that student-athletes are not students but employees.

NCAA athletic departments should be careful for what they wish for.  With access comes responsibility.  Strictly regulating student-athletes' personal digital lives will create tremendous legal and financial problems. 

Copyright 2014 by the Law Office of Bradley S. Shear, LLC  All rights reserved.

NFL Star Roddy White Makes Season Ticket Offer on Twitter If Duke Loses and May Have To Pay Up

Are social media offers legally binding?  Yes.  R&B artist Ryan Leslie lost a $1 million dollar lawsuit in 2012 over his refusal to honor his YouTube offer.  Earlier this week, the Atlanta Falcons' Roddy White Tweeted: @DHoyt77 if mercer beat duke I will give you season tickets 50 yard line first row.  Duke lost the game and subsequently White Tweeted:  I lost a bet and I will give him tickets to the bears game since he is a bears fan done with this bet

There was an offer by White and an acceptance by @DHoyt77. If White refuses to honor his initial offer and @DHoyt77 decides to sue White for the offer of season tickets I believe @DHoyt77 has a valid claim.  The Leslie case may provide a strong precedent for @DHoyt77's position that may be utilized to demonstrate that a social media offer and acceptance is legally binding. 

While White's offer may sound reminiscent of the Aaron Rodgers Tweet last year that stated, " @toddsutton ya I'd put my salary next year on it," it is not.  Aaron Rodgers didn't state to another Twitter user "I will give you my entire year's salary".  There was no clear offer and acceptance in the Rodgers matter.  Here, there appears to be a straight forward offer and acceptance.  Therefore, I believe White owes for the entire season and @DHoyt77 has a strong claim that is legally enforceable. 

The bottom line is that be careful what you Tweet because it may be used against you in the future.

Copyright 2014 by the Law Office of Bradley S. Shear, LLC All rights reserved.