Kurt Rambis, Twitter, Sports, and Social Media Reputation

The Kurt Rambis Twitter Fail has been blown way out of proportion by the media. Coach Rambis allegedly "liked" a female masturbation photo.  Whether he intentionally "liked" it or it was "liked" by accident is up for debate.  Unfortunately, in the Digital Age any non-puritanical digital activity may become a news story for those who hold high profile positions in the world of sports, entertainment, government, politics, business, etc....

When using a digital device, it is easy to accidentally "like" a Tweet or indicate a preference for a particular post when scrolling up or down on a smart phone.  I have accidentally "liked" Tweets in the past and didn't realize it until reviewing my digital activity at a later date. It is entirely possible that Coach Rambis' Twitter account was hacked. Did the hackers also make Coach Rambis follow @GreatAssDaily?   

I have had multiple clients who have been targets of hacking and other nefarious digital attacks. If Mr. Rambis' account was hacked as the Knicks claim he/the team should file a complaint with the proper state and/or federal authorities. 

Whomever is advising the Knicks and Coach Rambis regarding this matter failed miserably. There are significant legal, business, and personal and corporate reputation issues involved. The bottom line is that many PR firms and social media consultants don't understand how intertwined these issues have become in the Digital Age and it shows when an incident like this occurs.

Copyright 2016 by The Law Office of Bradley S. Shear, LLC All rights reserved.