Facebook is the most popular social network in the world. However, being the most popular social media platform may also create unforeseen challenges because some people and/or entities may post inappropriate and/or illegal content onto your platform. According to the New York Times and Financial Times, multiple advertisers have stopped placing ads on Facebook because some of them have appeared next to allegedly offensive content.
Several advocacy groups have privately and publicly complained to Facebook about the content posted on its platform. While Facebook may have initially inadvertently missed these complaints, they have caught the attention of some advertisers. This matter may demonstrate the need for Facebook to either create a better algorithm that scans uploaded content and/or hire more people to respond to consumer complaints.
While many advertisers rely on targeted/behavioral advertising, this situation appears to demonstrate one of the downsides of this type of advertising if the proper safeguards are not implemented. Due to the viral nature of social media, companies must better understand the platforms they utilize as advertising partners.
To learn how to properly handle social media advertising issues you may contact me at www.shearlaw.com.
Copyright 2013 by the Law Office of Bradley S. Shear, LLC. All rights reserved.
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