According to the Associated Press, Google has stated that it will respond to complaints about pirated material within 24 hours after receiving notification. This announcement also states that Google will better police the sites that utilize its ad network to try to limit copyright violations. This long overdue announcement is great news for content creators.
On June 30, 2010, I stated that even though Viacom lost the initial round of the Viacom v. YouTube case, the case may be a win for copyright holders in the long run. I made my prediction because if YouTube was able to remove more than 100,000 infringing copyrighted clips within 1 business day of being notified more than three years ago, there is no reason why commercial entities shouldn't be held to this standard today.
Google's new 24 hour policy is welcome news because content creators have lost billions of dollars to intentional copyright infringement over the past ten years. Google also needs to enact this policy for trademark infringement. I am waiting for Facebook, MySpace, Twitter, etc... to agree to the same policy for not just copyright infringement but also for trademark infringement. Only after these companies actively enforce a 24 hour turnaround for intellectual property infringement may they claim they are actively protecting content creators.
I challenge Facebook, MySpace, Twitter, and every other social media company to follow Google's lead in protecting intellectual property.
To learn how to protect and monetize your intellectual property you may contact me at http://www.shearlaw.com/.
Copyright 2010 by the Law Office of Bradley S. Shear, LLC. All rights reserved.
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